YPN blog content now to appear on the Yahoo! Advertising blog
As you probably already know, our self-service publisher program, the Yahoo! Publisher Network Online (YPNO) was closed effective April 30, 2010.
Accordingly, the YPN blog—this blog—will be shut down in about a week.
The most pertinent content over the last four years has already been shifted to the Yahoo! Advertising blog. You can find it under the Publisher tab. After we shut the YPN blog down the YPNblog.com URL will automatically redirect to the Yahoo! Advertising blog,
Since our very first post, the YPN blog’s authors and editors have strived to serve the interests not just of Yahoo! Publisher Network partners but publishers everywhere, with helpful tips and tricks on how you can be better and more profitable at what you do. And we will continue to serve your interests on the Yahoo! Advertising blog. (And let’s face it, the line between publishers and advertisers is disappearing, so it makes sense to treat both in a single space.)
After the YPN blog is closed down and the URL redirected to the Yahoo! Advertising blog, publishers wanting look back at our content will be able to do so from a link on the Yahoo! Advertising blog Publisher page.
To all of our publishers and partners, past and present, we wish peace, love and sock monkeys!
Yahoo! account managers will contact our partners in the coming weeks
As we shared in February, Yahoo! and Microsoft have formed a search alliance that we believe will help provide more rapid innovation and better monetization to our partners. Innovating search and search advertising is essential to Yahoo!’s strategy and will help deliver more value to partners like you.
Over the last several months, we’ve been working closely with Microsoft to develop a high-quality transition experience for our partners. While there’s nothing you need to do at this time, we did want to let you know that your Yahoo! account manager will be in touch in the coming weeks to provide you with a detailed overview and to answer any questions that you may have.
Transition timing
Our priority is to make this transition as seamless as possible for you. We know how important the holiday selling season is to both our advertisers and partners. That’s why our aim is to complete the transition in the U.S. and Canada before the start of the 2010 holiday season.
Next steps and resources
Please note there are several resources to help you stay up to date on the transition:
Transition Center – The Yahoo! Transition Center includes articles, downloadable materials.
YPN Blog – The Yahoo! Publisher Network blog will post regularly about the transition.
Updates – We’ll send you updates via email, and your account managers will reach out to you directly, so you won’t miss a thing.
We are committed to making this transition as seamless and beneficial for you as possible. We appreciate your business, and look forward to bringing you the benefits of the Yahoo! and Microsoft Search Alliance.
Decision does not affect large, direct publishers and partners, nor advertisers using Content Match
Earlier today, Yahoo! emailed a small group of publishers participating in the Yahoo! Publisher Network self-service beta program (also known as “YPNO” or “Yahoo Publisher Network Online”), to inform them that we have decided to close the program effective April 30, 2010. This only affects our self-service platform for small publishers who syndicate our Content Match (contextual) listings.
No change for large partners/affiliate network
This decision does not affect nor impact our relationship with large direct publishers and partners in any way. As Yahoo! CEO Carol Bartz has stated previously, our publisher (or affiliate) network is an important part of our business, and Yahoo! will continue to invest and innovate to ensure that our publishers realize the best value possible from our partnership.
No change to Content Match ads Publishers participating in the self-service beta program displayed our advertisers’ Content Match ads (or text-based ads), but this made up only a small amount of total impression volume. Advertisers’ Content Match ads will continue to be displayed on our large, direct partners’ sites, as well as across relevant content on Yahoo! sites. Sponsored Search ads are not affected by this announcement at all.
Publishers with questions regarding this announcement are welcome to contact us through the YPN portal.
New Huffington Post YAP app shows the value of Yahoo! OpenID
When it comes to online news innovation, you’ve got to love the “HuffPost,” as the influential news and commentary site’s followers like to call it. The HuffPost (a.k.a., The Huffington Post) just introduced a new app that lets users read top HuffPo articles without having to leave their Yahoo! homepage.
With this groovy little widget, it now takes just one click to scan the most popular HuffPo stories, preview what’s latest from its bloggers, and flip through the dozens of sections. It’s impossible to do that without several articles grabbing your attention and inspiring you to comment.
“I’m excited about the new app we’ve developed for Yahoo!” says the HuffPo’s founder and political activist, Arianna Huffington. “Over 260 million people use Yahoo! email accounts and 550 million people visit Yahoo! every month—and now they can keep up with The Huffington Post without having to leave their Yahoo! homepage, simply by adding our new app.”
Yahoo! OpenID opens up a world of social media to promote your brand
Once your thoughts have been provoked, the HuffPost also has you covered there. The site accepts Yahoo! OpenID, a core element of the Yahoo! Open Strategy (Y!OS) platform. Your regular, familiar Yahoo! sign-in now works on HuffPost Social News and links it all together with Yahoo! Mail, Yahoo! Messenger, and the rest of your online social network—depending on the permission level you set.
Any publisher can have its own app for people to use on the Yahoo! homepage and in their My Yahoo! accounts. It’s officially known as a Yahoo! Application Platform app, but you can refer to it by the much friendlier “YAP app”—Hey, Yahoo! developers do. It’s an open environment, so you can build a YAP app yourself. Any YAP app. There’s no business deal involved, just a straightforward approval process. You can read all about it in the YDN YAP documentation. Creating a YAP app is a smart, cost effective business move for any publication wanting to get its message, its brand, and its advertisers in front of users.
For more on how you can use Yahoo! OpenID and Yahoo!’s social distribution platform on your site to create social media buzz, check out the quickstart guide.
“You In?” program encourages acts of good during the holiday season
Bob Hope once said, “If you haven’t any charity in your heart, you have the worst kind of heart trouble.”
Truer words were seldom spoken. At Yahoo!, we strive not only to not be evil, we want to do a little good. That’s why, during this year’s season of sharing, we’ve launched the year-end giving campaign “You In?”.
The campaign, designed to send a cascade of kindness throughout the Yahooniverse and beyond, is an extension of our Yahoo! for Good Purple Acts of Kindness program, and aims to encourage you, the most valuable part of our global community of 600 million, to give back a little of your good fortune through random acts of kindness—and encourages others to do the same.
Right Media will discontinue supporting the Direct Media Exchange (DMX)—our self-serve platform for small publishers looking to monetize their sites. The DMX site will serve ads through Jan. 31t and DMX participants can access their reports through March 1.
Tweet your fave raves for the past year with Yahoo!
By all accounts, 2009 was pretty rough year: economic meltdowns, persistent war, piracy on the high seas, fires and floods. You name it, we endured it.
Yahoo!’s been crunching the Year in Review numbers since 2001. What we discovered in 2009 is that people all over are coping—and escaping, dealing with the big-footprint issues of the day while seeking comfort in what was good.
Follow the bouncing user; tweeting for fun and profit; cheap marketing that breeds like bunnies; get your phone to yodel, and more
What’s behind a high bounce rate? Users “bounce”—that is, click away and say goodbye to your website—when they find your homepage less than interesting. Search Marketing Standard’s Rebecca Appleton gives four reasons why users bounce and tells you what you can do about it. She’s also kind enough to offer tips on how to optimize your landing page for PPC. All that for free. There’s a reason we like her.
Tweet all about it!
Unless you live in L.A. or have an expense account fat enough for your company to fly you there, you’re probably missing the 140 Character Conference (#140), yesterday and today. Well, never fear, Twitter is here. Follow the Tweets by conference-goers, including our own Jeff Sweat. Good stuff for the aspiring publisher to know. Read the rest of this entry »
Developers, in the words of the late, great Rodney Dangerfield, ”get no respect.” Except here at Yahoo!
Montage from Hack Day, NYC
We celebrate the geek every year with Open Hack Day. This time, we did it in New York’s Times Square. Hackers from all over gathered and submitted their best hacks for fun and prizes over a 24-hour period.
For all the details, click over to Yodel Anecdotal. Or just watch the movie…
Yahoo! CMO Elisa Steele unveils new global marketing campaign
Yahoo! chief marketing officer Elisa Steele announced our largest branding campaign ever in an IAB Mixx keynote address, telling the Ad Week audience that our message to consumers is: It’s you.
“We’d like to provide consumers more of what they want, and less of what they don’t,” Elisa said. That means bring them the best of their worlds (their friends, families and interests) and the world (news, information, and entertainment).
Elisa pointed to recent launches of our front page, Mail, and mobile apps are good examples of how we’re bringing both together. “Everything needs to be grounded on this concept of personal relevance.”
In the keynote, Elisa unveiled a video and still images that will be part of a global campaign. “The Internet is under new management: Yours,” one ad said. She also played new versions of the Yahoo! yodel.
For more about the keynote and the branding campaign, check back here later today.
We encourage comments and look forward to hearing from you. Please note that Yahoo! may, in our sole discretion, remove comments if they are off topic, inappropriate, or otherwise violate our Terms of Service.
As you probably already know, our self-service publisher program, the Yahoo! Publisher Network Online (YPNO) was closed effective April 30, 2010.
“You In?” program encourages acts of good during the holiday season
An Announcement from Right Media
Montage from Hack Day, NYC
Yahoo! CMO Elisa Steele unveils new global marketing campaign
