Yahoo! CMO Elisa Steele unveils new global marketing campaign

Yahoo! chief marketing officer Elisa Steele announced our largest branding campaign ever in an IAB Mixx keynote address, telling the Ad Week audience that our message to consumers is: It’s you.

“We’d like to provide consumers more of what they want, and less of what they don’t,” Elisa said. That means bring them the best of their worlds (their friends, families and interests) and the world (news, information, and entertainment).

Elisa pointed to recent launches of our front page, Mail, and mobile apps are good examples of how we’re bringing both together. “Everything needs to be grounded on this concept of personal relevance.”

In the keynote, Elisa unveiled a video and still images that will be part of a global campaign. “The Internet is under new management: Yours,” one ad said. She also played new versions of the Yahoo! yodel.

For more about the keynote and the branding campaign, check back here later today.

For more details on the new Yahoo! branding campaign,  see Elisa’s post on Yodel Anecdotal.

— The Team

We know you’re all dying to get on the inside at Yahoo! Publisher Network and see what’s going on. Ian Kennedy has done just that… and has, so far, lived to tell the tale. Ian’s been at Yahoo! for a year now, but just recently stepped up into the role of Senior Product Manager for the Yahoo! Publisher Network. Writes Ian:

As Product Manager of the Yahoo! Publisher Network, I hope to create a place where everyone from the casual blogger looking for extra widgets to the online editor of a major media site can come learn about and manage everything Yahoo has to offer to support their craft.

To read more about your network’s inside workings and Ian’s challenge as Product Manager, visit Ian’s blog.

—The Team