Yahoo! Self-Service Beta Program for Small Publishers to Close April 30
Decision does not affect large, direct publishers and partners, nor advertisers using Content Match
Earlier today, Yahoo! emailed a small group of publishers participating in the Yahoo! Publisher Network self-service beta program (also known as “YPNO” or “Yahoo Publisher Network Online”), to inform them that we have decided to close the program effective April 30, 2010. This only affects our self-service platform for small publishers who syndicate our Content Match (contextual) listings.
No change for large partners/affiliate network
This decision does not affect nor impact our relationship with large direct publishers and partners in any way. As Yahoo! CEO Carol Bartz has stated previously, our publisher (or affiliate) network is an important part of our business, and Yahoo! will continue to invest and innovate to ensure that our publishers realize the best value possible from our partnership.
No change to Content Match ads
Publishers participating in the self-service beta program displayed our advertisers’ Content Match ads (or text-based ads), but this made up only a small amount of total impression volume. Advertisers’ Content Match ads will continue to be displayed on our large, direct partners’ sites, as well as across relevant content on Yahoo! sites. Sponsored Search ads are not affected by this announcement at all.
Publishers with questions regarding this announcement are welcome to contact us through the YPN portal.
— The Team
Read Comments (11) | Post Comment | categories:: Announcements, Yahoo! News
March 31st, 2010 at 7:32 pm
[...] Your partners at Yahoo! [...]
April 1st, 2010 at 5:07 am
[...] announced they are closing down the Yahoo Publisher Network, which is the self-service contextual ad network [...]
April 1st, 2010 at 5:07 am
[...] announced they are closing down the Yahoo Publisher Network, which is the self-service contextual ad network [...]
April 1st, 2010 at 9:53 am
[...] Yahoo! Publisher Network » Blog Archive » Yahoo! Self-Service Beta … [...]
April 1st, 2010 at 10:17 am
[...] Yahoo! Publisher Network » Blog Archive » Yahoo! Self-Service Chenopodiaceae … [...]
April 1st, 2010 at 12:38 pm
[...] Yahoo! Publisher Network » Blog Archive » Yahoo! Self-Service Beta … [...]
April 1st, 2010 at 1:00 pm
[...] Yahoo! Self-Service Beta Program for Small Publishers to Close April 30, Yahoo Publisher Network Blog [...]
May 28th, 2010 at 9:21 am
[...] Yahoo! Publisher Network » Blog Archive » Yahoo! Self-Service Beta Program for Small Publishers to… [...]
June 3rd, 2010 at 9:07 am
[...] Yahoo! Publisher Network » Blog Archive » Yahoo! Self-Service Beta Program for Small Publishers to… [...]
July 25th, 2010 at 8:22 am
[...] una travagliata vita di quasi 5 anni, ecco che Yahoo! Publisher Network (YPN per gli amici) ha annunciato di chiudere i battenti fra una settimana esatta, il 30 Aprile 2010. Nell’annuncio sul blog [...]
August 2nd, 2010 at 10:05 am
[...] As you probably already know, our self-service publisher program, the Yahoo! Publisher Network Online (YPNO) was closed effective April 30, 2010. [...]