That’s Relevant
7 ways to help you get more relevant YPN ads
Everybody wants relevant ads on their pages—the more relevant they are, the more they’re clicked and the more you’re paid. But how can you ensure that the ads on the page are as relevant as they can be? Here are some tips to help get more relevant and targeted ads .
Use YPN ad targeting
Yahoo Publisher Network (YPN) has a targeting feature unique to the YPN platform called ad targeting. With this, you can specify the targeting category in which your page or site fits best. There are 20 categories and 127 subcategories to choose from. You can target an entire site, a directory, even selecting specific pages. You are limited to 50 targeting sites/directories/pages in your Ad Categories section. It is worth noting that you don’t have to specifically use the targeting for the page content, you can also target based on your user’s interests. So if your blog is about blogging, you could decide to use the “Office Electronics” category since you assume many of those who are learning about blogging may also be interested in office gadgets and electronics.
And best of all, if you don’t feel any of the options are best for you, you can explore new categories and subcategories.
Optimize your titles
Yes, there are still people who have just their site name as the title tag on every page of their site. (What? You?) So make sure you have an appropriate title for each page on your site. Not only will this help with ad targeting, but it will also be a huge benefit in the search index too. If someone sees your page in the search results, it might be the perfect page for what they are looking for, but if all they see in the title tag is “My Site Name at MySiteName.com”, changes are extremely high they will go onto the next result where the title tells them the page is what they are looking for and not just the generic site name.
Optimize your meta tags
Since meta tags have faded as a regular search optimization technique, many of us have gotten lazy about doing them at all. But adding metas can help for ad targeting, and still give you some benefits in the search index. And if you have forgotten how to do them, or never learned, here are samples:
<META name=”description” content=”A very short blurb about what the page is about.”>
<META name=”keywords” content=”keyword1, keyword2, etc”>
Excessive keywords
Sure, someone told you mesothelioma ads pay really well, but adding the word mesothelioma 100 times in tiny text at the bottom won’t help your ad targeting, nor will the search engines like it very much. So while having a good keyword density will help target your ads, going overboard won’t help… especially if your site is about cooking and nothing to do with mesothelioma! Just make sure you have the appropriate keywords in your content, but not so repetitive that it seems odd to anyone reading it.
Block non-relevant ads
Sometimes you may see ads that don’t fit the context of your page—maybe it’s confusion over things such as “apple” vs. “Apple.” In this case, take advantage of the YPN ad blocking feature. Just block the URL of the advertiser to prevent the ad from appearing. If you keep seeing these ads on particular page, consider changing the suspect keywords if they aren’t key to your search engine optimization of that page.
Great content
Yes, this should be a given, but not many people remember this, judging by some of the sites I have seen out there. Good, quality content tends to have the best targeted ads. The content of the site, combined with other factors (many of which are listed in this article), drive the types of ads placed on your site. The advertisers who are willing to place ads on your site do so based on matching the content of your site to their ads as closely as possible. And, of course, you will be giving your users the best experience available. Don’t forget that if someone lands on a site with really bad content, they are much more likely to quickly hit the back button than they ever are to actually click one of the ads you have on the page.
Clean up your sidebars
Sidebars are a great spot to put all kinds of miscellaneous stuff, along with navigation, especially for those who are running YPN on a blog. But all that extra text, such as links to memes, blogrolls and widgets can contribute to your ad targeting. So if you are finding the ads are too general to the site (especially if you have an extensive navigation system) and not specific enough to the individual pages, all the “extras” on the page could be the culprit.
If you are having problems with your ad targeting, these tips will likely help solve some, if not all, of your targeting issues. And when you have great targeting, you will end up with a much higher click-through rate, meaning more revenue in your pocket.
—Jennifer Slegg
Jennifer Slegg is a well known expert in contextual advertising and content monetization and blogs frequently on both JenSense.com and JenniferSlegg.com. She is a regular speaker at industry conferences including Search Engine Strategies, Search Marketing Expo and ADSPACE. You can also follow her on Twitter at jenstar.
Photo courtesy of Flickr user David Evers.
Read Comments (7) | Post Comment | categories:: How-to's
May 31st, 2009 at 1:53 am
BEST WAYS TO OPTIMIZE YOUR SITE
People all over keep trying to optimize there website in order to get the maximum traffic possible. But friends, I would like to share my view point on Search Engine Optimization. I think, for a perfect optimization we need to keep in mind 2 most Important factots.
1. Quality – The content should be of great use for people visitng your website. Because if they dont find the quality they are looking for, they will not stay for a long time on your website or may not visit other pages of your website.
2. Back Link – Back links act as backbone for good page rank. Page rank in terms of google refers to importance of “that” page.
Please feel free to share your views or contact me on http://www.freelancer4.com
August 6th, 2009 at 9:38 am
If you do not have quality content your not going to rank where you want it to. Those are the consequences you must deal with.
August 17th, 2009 at 4:51 am
i also agree with the quality content is the most important.
signature: do you like nike dunks high or links of london ??
August 21st, 2009 at 10:11 pm
Why UGG Boot is So Popular?
Ugg boots, also spelled ugh boots and ug boots, are a style of sheepskin boot, with wool as the inner lining and a tanned outer surface worn by both men and women. Ugg boots often have a synthetic sole, although this is not universal. Uggs are popular with the teenage set, worn by girls with mini skirts, leggings, and with jeans tucked into the boots. UGGS Boots are also popular with boys, wearing jeans or tracksuit bottoms inside them most commonly.
UGG UK Sale, In Australia and New Zealand, sheepskin boots have long been popular with people in rural occupations, such as sheep shearers, who have ready access to the raw materials,. Their popularity increased as a result of World War I and World War II, when they were popular with aviators, because of their need to keep warm in non-pressurized planes at high altitudes. An exhibit of a WWI aviator’s outfit in the Canadian War Museum cites the term "fug" boots. UGG Cardy, Ugg Boots have also been popular with surfers and competitive swimmers since at least the 1960s, for keeping warm while out of the water. The terms ugg boots, ugh boots and ug boots have been used as generic terms for sheepskin boots in Australia since 1950s and 1960s, when they first appeared in advertising and other publications.
The natural properties of sheepskin results in thermostatic benefits. Thick fleecy fibres on the inner part of the boots allows air to circulate and keep the feet at body temperature. Synthetic and faux fur boots do not have these properties and sheepskin boots are highly prized for their effectiveness. Ugg boots are designed to be worn without socks in order to maximize the benefits of sheepskin.
What’s more, This Year’s Hottest UGG Boots Style–UGG Bailey Button Boots, is already starting to sell well. UGG UK Sale, it is not a matter of if this style sells out, but how quickly. Every year people procrastinate and then they can’t find the Ugg Boots they want. So, Shop early for the best selection.
August 21st, 2009 at 11:11 pm
cardy ugg boots On sale,Find newest Ugg Collection there.
cardy uggs Special sale,Order now,Save 38% immediately
cardy uggs boots This season hit the store,Only $99
Would you like a pair of classic short ugg home,make this winter warm,let you feet keep comfort every day.
Newest classic short uggs is in stock now,Save more off,Win lucky coupon code.
women’s bailey button UGG this season hottest Short style UGG Boots,you should never miss it.
Bailey Button UGGs keep your feet amazing comfort,Special sale time is limited this week,Order now
UGGs Bailey Button Boots can’t find?You can go our shop,Will save more 25%.
UGG Bailey Button Sale Come in stock,win more discount now.
Chestnut Bailey Button Boot this season hottest Ugg boots,every one is talk about that,Take them home now.
bailey button leopard Ugg boots let the fashion on your feet now,A pair of this will give you all.
Leopard Uggs New version of Ugg Bailey Button hit the store
UGG Australia Highkoo 2009-2010 this winter a new rasie trendy along with bailey button button.
UGG Women’s Highkoo Will the best gift for christmas,for your girlfriend,your family member
UGG Grey Women’s Highkoo keep rising,don’s miss this opportunity to get them home with cheapest price you never imagin.
September 2nd, 2009 at 11:50 pm
The natural characteristic of the diploma causes the thermostatical advantage. The fiber allows air cycle and keeps the foot in the body temperature about the part of the internal boot like the thick wool. Formate with faux fur boot having characteristic these, sheepskin boot very for to render a service, value them.
September 3rd, 2009 at 8:47 pm
Stylish Nike Dunks and Jordan Shoes, Louis Vuitton Bags
nike dunks have created a new revolution in providing exquisite range of shoe designs. Nike shoes have always been in growing demand among a number of people and no wonder the demand for Nike will increase for sure in the near future. This aspect has encouraged people out there to discover a new and stylish Nike Dunk SB.
It offers the real comfort and luxury that one might desire. It not only attracts teenagers, even elderly people long for this brand. Among other shoe brands, Nike Dunks have gained a good reputation and always remains in the top position primarily due to its popularity over several decades. This brand is said to rule the entire market, with a high record break. This brand shoes are designed especially for basketball players and sneakers.
In addition to the number of designs, these shoes are often comfortable, and reliable. It is worth for rough usage either, and lasts well in spite of heavy use. Among various creators of contemporary shoes, Nike is a famous creator of a wide range of Jordan shoes.
Jordan shoes are mostly preferred by a number of sports professionals and athletes. Nike Jordan is not only popular among hip hop artists, but also among common household individuals.
With style and comfort in mind, skilled professionals out there aim at developing everlasting and stylish shoe designs. You can avail a variety of Nike brands in any of the Nike Dunks showroom. Thin soles and peculiar design lend better grip and control on the feet. No surprise that it is the brand of choice among various sports professionals.
If you want to get comfortable and stylish Jordan Shoes as well as Nike Dunks, make sure to read this article on Nike Dunks and Jordan Shoes and Louis Vuitton Bag where you will find interesting aspects about these shoes.