More Newspaper Consortium Success
Newspaper Consortium members seeing sales results from partnership
We mentioned last week that some of our Newspaper Consortium members were seeing early success. The New York Times has a story this week that looks more deeply at the Newspaper Consortium and the effect it’s having on traditional newspaper sales forces. The article says that newspapers are finding the partnership with Yahoo! one of the bright spots in a tough advertising market.
The article talks about how newspapers can pitch local businesses “that let them reach visitors to the newspapers’ Web sites and Yahoo! users in the area,” and also use Yahoo! technology such as APT. The results so far include:
[A] sales blitz at The Ventura County Star, a small daily north of Los Angeles, netted nearly $1 million in sales in the run-up to Christmas, or roughly 40 percent of what the paper sold in online ads in 2008. The Naples Daily News in Florida did even better: The late-January blitz generated $2 million in sales, or more than half what the paper sold online in 2008. Some larger newspapers have had similar successes.
“If we could do just shy of $1 million in two weeks in a horrible economy, what does it mean for us when the economy turns?” asked George H. Cogswell III, publisher of The Ventura County Star.
Visit apt.yahoo.com for more about the Newspaper Consortium and APT.
— The Team
Read Comments (4) | Post Comment | categories:: Did You Know?
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July 19th, 2009 at 12:02 pm
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August 21st, 2009 at 10:25 pm
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