Potpourri for $100, Alex

  

Publisher news of interest as we march into March

Ready for spring? Us, too. Here are a few random items that have poked through the topsoil and warmed our winter-weary brains:

Yahoo! Buzz turns one
At the party celebrating my first birthday, I wowed attendees by taking my first steps. Our social content site Buzz recently celebrated its first birthday, but it hit the ground running from Day One. Brian McMullin, a Product Lead for Buzz, discusses the year’s highlights in a post on our corporate blog Yodel Anecdotal. If you haven’t buzzed on over to the hive to see how we sting the competition with the ability for any publisher to add content, now’s your chance.

Finding the missing links
Inbound link-building may not be the Holy Grail of online publishing, but it’s pretty close. In this informative article on Search Engine Watch, Carrie Hill provides several useful strategies for increasing the number of links that point toward your site. More importantly perhaps, she also cautions against link-building tactics that will decrease the quality of traffic and make your efforts look spammy. Carrie obviously knows what’s she’s doing, because we’ve now linked to her article twice in one paragraph.

Offline publishing: The beginning of the end?
Nearly every day I see or hear a reference to Amazon’s Kindle device, and it seems one newspaper after the next is folding or laying off employees. That puts online publishers in the driver’s seat, a view supported by this article on InternetNews.com, which describes the Hearst Corp.’s plans to introduce a digital reading device of its own. I guess I’m still a relative Luddite in this area, because I have yet to see a Kindle in person, and the last book I bought was a paper-and-ink version of a 50-year-old tome that has curiously risen up Amazon’s bestseller list in the last eight weeks.

Deep in the heart
Webmaster World’s PubCon show makes its first-ever visit to Texas next week, highlighted by a keynote speech from one of the seeds of the Apple Macintosh, Guy Kawasaki. The Austin event, scheduled for March 11-13, also features a wide variety of breakout sessions and other opportunities for brain-picking and hob-nobbing with your publishing peers. Register by the end of the day today for a $100 discount.

— Jeff Hecox

2 Responses to “Potpourri for $100, Alex”

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