New site gives you information on the Yahoo!-Google deal

It’s a pretty good guess you’ve heard opinions on the Yahoo!-Google marketing agreement from just about everybody: your coworkers, your competitors, your daily blog, and — who knows? — maybe even your taxi driver. Which is why we thought we could help you sift through the clutter to the facts.

This week we launched the Yahoo! Search Agreement site, which will help you find out what you need to know about the commercial arrangement announced by Yahoo! and Google in June. We hope the information archived on this site will help visitors understand why the agreement with Google will make Yahoo! a stronger competitor in online advertising and will benefit advertisers, publishers and end users.

Among the items you’ll find there is a blog post from our President, Sue Decker, that busts some myths about the agreement. For example, Sue writes,

[The agreement is] simply a contract that gives Yahoo! the right, but no obligation, to show Google AdSense ads on Yahoo!’s own network. It’s important to note that the agreement is non-exclusive and gives us the option to “backfill” with Google ads if and when we see fit.

You can also view more details of the deal on the site, as well as frequently asked questions and press coverage. With the facts in hand — unfiltered by your workout buddies — we hope you’ll discover how the arrangement might benefit you.

– The Team