Create your own version of Yahoo! Search

Yahoo! has been saying for a while that search should be open, and it’s tough to imagine it getting much more open than our new Web services platform — Yahoo! Search BOSS. BOSS, or Build your Own Search Service, is just that — a programming interface that lets you create your own version of the Yahoo! algorithmic search experience.

This is something that might help you strengthen your content as a publisher. What BOSS lets you do is pretty wide open. Read the Yahoo! search blog or our developer site for the gory techie details, but with BOSS you can re-rank natural search results or blend them with your own content; customize the search result presentation to match your user interface without Yahoo! branding or attribution; use a framework we provide to mash up BOSS search content with other data sources; access Web, news and image search; and get unlimited queries.

And what can you do with all of that? We’re sure you can think of something.

– The Team