What Not to Do
Five guidelines to help keep you in YPN compliance
When reviewing YPN publisher sites for guideline compliance, I see the same “problem areas” over and over that prevent sites from passing the guidelines. Here are a few things to avoid in order to keep your site in compliance with YPN.
1. Competing Ads
Be sure that Yahoo! ads do not appear on the same page as contextual ads from other companies. It’s okay to rotate these ads along with Yahoo! ads as long as they don’t appear at the same time.
2. Unsupported Languages
Pages where YPN ads appear must be in either English or Spanish. Some publishers may manage quite a few web pages, and may only have a few pages in unsupported languages. It’s important to identify these pages and remove them.
3. Ad Targeting
When choosing to target ads, make sure that these ads actually match the content of the page. For example, the best quality traffic for a page about classic cars will probably result from auto-related advertisements rather than medical product ads or real estate ads.
4. Excessive Ad Units
We don’t allow more than three YPN ad units (the box containing the ads) on the page. Don’t clutter your page with too many ads.
5. Page Functionality
To ensure a good user experience for our users, we require that the back button be functional, and that the page does not spawn any more than one partial pop-up/pop-under window.
Hopefully, these tips will help keep your site in compliance. If you would like more detailed information, you can always find it by taking a look at the Yahoo! Publisher Network Program Policies, and Terms and Conditions.
If you have more questions, contact our Customer Support Team. You can reach them online or by calling them at 866-785-2636.
— Marc Gibson, Yahoo! Publisher Network
Read Comments (13) | Post Comment | categories:: Did You Know?, Guest Columns, How-to's
June 25th, 2008 at 1:04 pm
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August 4th, 2008 at 12:02 am
[...] I see the same ???problem areas??? over and over that prevent sites from passing the guidelineshttp://ypnblog.com/blog/2008/06/24/what-not-to-do-2/Personal Ads and Dating Services in the Yahoo! DirectoryYahoo! reviewed these sites and found them [...]
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October 3rd, 2008 at 10:48 am
You can only reach them online if you are already registered, so if you have a pre-registration question on policy you can’t email them.
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