SearchMonkey for Publishers
Open Search’s Graham Mudd discusses the benefits of Yahoo!’s new open search platform
Earlier in the year, we ran an article about Open Search, a.k.a “SearchMonkey,” on our Search Marketing Blog. As a follow-up, we recently chatted with Product Marketing Manager Graham Mudd on how Open Search can impact publishers.
YPN Blog: What exactly is SearchMonkey, and what’s the goal of it?
Mudd: SearchMonkey is Yahoo! Search’s open platform. Our goal with SearchMonkey is to allow site owners, publishers and third-party developers to build applications that enhance the functionality and appearance of Yahoo! search results. These applications can be added by users from the Search Gallery, promoted by site owners and developers using a badge.
YPN Blog: How do publishers use it?
Mudd: They should visit http://developer.yahoo.com/searchmonkey to get an overview of the program. Once folks learn the basics, we have full documentation and developer tools available for them to use.
YPN Blog: Sounds good. Here’s an obvious question: how much does it cost?
Mudd: Nothing. It’s free to all.
YPN Blog: How does it benefit publishers who are members of the Yahoo! Publisher Network?
Mudd: Well, we believe that SearchMonkey benefits all of the participants involved—publishers, users (searchers) and Yahoo!. By building more useful and attractive search results for their sites, publishers can see an increase in the quantity and quality of traffic from Yahoo! Search. And users, of course, benefit from a better search experience. This will likely increase user loyalty, which is a good thing for Yahoo!, too.
YPN Blog: So what does SearchMonkey mean for the industry as a whole?
Mudd: Semantic mark-up (RDF, microformats, etc.) is one of the primary technologies behind SearchMonkey. These technologies have existed for some time, and many agree they have the potential to make the web far more useful. Many site owners, however, have been reluctant to implement semantic markup because they haven’t seen a direct benefit in doing so.
YPN Blog: How do I qualify for Open Search?
Mudd: SearchMonkey is open to all sites and third-party developers.
YPN Blog: Sounds good. So, what do our readers need to do to get started?
Mudd: As a publisher, the most important thing you can do is share your structured data with Yahoo! Search using semantic markup, a data feed or page extraction. To get started, visit our overview page and then check out this overview for site owners.
— The Team
Read Comments (2) | Post Comment | categories:: Did You Know?, How-to's, Interviews
June 13th, 2008 at 8:04 am
Can you clarify what you mean by “free”? That may sound a dumb question. But are you saying that Yahoo does NOT take a cut of the Publisher’s ad revenue?
August 22nd, 2009 at 5:30 pm
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