Seeking Approval
How to get approved on Right Media’s Direct Media Exchange
Yahoo! has a lot of different ways to work with our publishers. One of these, Right Media’s Direct Media Exchange (DMX), is a free web application that allows publishers to auction their ad inventory.
In a new Right Media blog post, new Right Media blogger Kelly Kitchel posts an interview with, um, Kelly Kitchel about getting approved for DMX. Given that you might want to use DMX—and that some of the concepts of approval are useful in general—here’s an excerpt:
“So imagine that you’ve just created a smoking hot website. The next thing you could do is submit your new website to different advertising partners to be part of their programs. Then you can generate some revenue from your hard-earned, organically grown traffic.
“But then the reality of the approval process sets in. Sometimes you’re accepted. Sometimes you wait forever—and then get accepted. And sometimes you’re just outright denied. How do you make it easier on yourself (and the approvers)?”
Well, for starters, a big DMX guideline is “Be clean and professional in design with quality content.” That means make sure your content doesn’t make any copyright violations and that it’s not also a messy page with too many ads and no original content.
For more, you can read the full piece.
— Roger Park, Manager, Marketing Communications
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May 23rd, 2008 at 12:24 pm
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May 23rd, 2008 at 2:29 pm
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May 26th, 2008 at 7:39 am
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May 26th, 2008 at 11:14 pm
It’s not always gold what’s shining.
I blogged a while ago about DMX support.
http://www.guidyy.com/modules.php?name=News&file=article&sid=36
Maybe I’m not lucky but I’m not impressed anyway.
June 2nd, 2008 at 3:52 pm
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