More Than an Ad Network

The Yahoo! Publisher Network is more than an ad network. It’s your gateway to all kinds of Yahoo! publisher and business services.

From the Publisher Services tab in your secure account interface, you can access all kinds of useful tools, marketing services, widgets, and tips of to help you build and enhance your site and drive traffic.

WFor example, with Yahoo! you can:

• Register a new domain, host your site, build a new one using Yahoo! Site Builder and even start your own online business selling your products.

• Add search options and liven your site up with action buttons, badges (such as MyBlogLog, Answers, Upcoming, del.icio.us and Flickr) that also help you gain more visibility through social media.

• Help your readers get there with Yahoo! Maps.

• Develop your own new applications and widgets through the Yahoo! Developer Network syndicate your content with RSS, find content and images to license through Creative Commons, and add video and podcasts.

• In addition, Right Media’s DMX allows you to augment your contextual ads with display ad from a huge network of networks. Direct Media Exchange is a mass market application for small to middle-sized publishers — it’s not just a free ad server, but a way to utilize the power of the auction (the Right Media Exchange) to get more revenue and save time managing your advertising partners. Read more about all their great products and services on Right Media’s blog.

And in Other News
Being a Yahoo! publisher myself, I have had a lot of fun interacting with you, my fellow publishers, here on the blog. But all good things must come to an end, and t. Today is my last day at Yahoo!. I’ll be moving on to take a position at BNET.com, the business arm of C|Net Networks, where I’ll be editing a number of business-related (surprise!) blogs and helping grow an active community around them. The experience I’ve gained here at Yahoo! has been invaluable, and I will continue to work with my friends here at Yahoo! on new features for BNET.com (a RightMedia publisher).

It’s been great learning and growing with the publishing community, and I wanted to thank you for all the great feedback. Even the occasional ribbing was informative.

Cheers!

—Michael Mattis