Adding Color to the Holidays
Celebrate with Seasonal Content, Images and Ad Colors
You should consider developing special holiday content for your users.
Why? Because our advertisers—those whose ads appear on your site—are hard at it right now developing special holiday ad strategies and promotions, as a recent post on the Yahoo! Search Marketing Blog explains. Creating holiday-related content for your site, sprinkled through with holiday keywords, can help get some of those highly relevant, click-worthy ads to your site.
To augment your holiday content and give it visual punch, you might also consider posting themed images or graphics—you know, like they do on the Yahoo! homepage around Halloween, Thanksgiving, New Year’s Day and so forth.
If you read the blog regularly, you already know that one way that you can keep your users from experiencing ad fatigue is to regularly alter your ads’ color scheme. You should also consider creating seasonal color schemes for holidays and other special occasions. Orange and brown can keep your autumn and Thanksgiving looking warm, while green and red can help make your yuletide gay, and silver and blue can brighten up your New Year’s.
For Festivus, however, you’re on your own.
—Michael Mattis
Read Comments (7) | Post Comment | categories:: How-to's
November 7th, 2007 at 1:26 pm
[...] e-claire wrote an interesting post today onHere’s a quick excerpt…consider posting themed images or graphics—you know, like they do on the Yahoo! homepage around Halloween, Thanksgiving, New Year???s Day… [...]
November 8th, 2007 at 12:46 pm
[...] Adding Color to the Holidays, Yahoo Publisher Network Blog [...]
November 13th, 2007 at 10:29 pm
[...] Adding Color to the Holidays, Yahoo Publisher Network Blog [...]
November 14th, 2007 at 1:41 pm
[...] at http://ypnblog.com/blog/2007/11/07/adding-color-to-the-holidays/ delivered by [...]
December 5th, 2007 at 9:48 am
[...] holiday images. Seems like an obvious one, but it is always a good reminder for busy publishers. Seasonal images help drive sales. Imagine shopping in an offline store that had no decorations up for the holidays. [...]
December 7th, 2007 at 9:00 pm
[...] holiday images. Seems like an obvious one, but it is always a good reminder for busy publishers. Seasonal images help drive sales. Imagine shopping in an offline store that had no decorations up for the holidays. [...]
August 22nd, 2009 at 6:23 pm
Why UGG Boot is So Popular?
Ugg boots, also spelled ugh boots and ug boots, are a style of sheepskin boot, with wool as the inner lining and a tanned outer surface worn by both men and women. Ugg boots often have a synthetic sole, although this is not universal. Uggs are popular with the teenage set, worn by girls with mini skirts, leggings, and with jeans tucked into the boots. UGGS Boots are also popular with boys, wearing jeans or tracksuit bottoms inside them most commonly.
UGG UK Sale, In Australia and New Zealand, sheepskin boots have long been popular with people in rural occupations, such as sheep shearers, who have ready access to the raw materials,. Their popularity increased as a result of World War I and World War II, when they were popular with aviators, because of their need to keep warm in non-pressurized planes at high altitudes. An exhibit of a WWI aviator’s outfit in the Canadian War Museum cites the term "fug" boots. UGG Cardy, Ugg Boots have also been popular with surfers and competitive swimmers since at least the 1960s, for keeping warm while out of the water. The terms ugg boots, ugh boots and ug boots have been used as generic terms for sheepskin boots in Australia since 1950s and 1960s, when they first appeared in advertising and other publications.
The natural properties of sheepskin results in thermostatic benefits. Thick fleecy fibres on the inner part of the boots allows air to circulate and keep the feet at body temperature. Synthetic and faux fur boots do not have these properties and sheepskin boots are highly prized for their effectiveness. Ugg boots are designed to be worn without socks in order to maximize the benefits of sheepskin.
What’s more, This Year’s Hottest UGG Boots Style–UGG Bailey Button Boots, is already starting to sell well. UGG UK Sale, it is not a matter of if this style sells out, but how quickly. Every year people procrastinate and then they can’t find the Ugg Boots they want. So, Shop early for the best selection.