Celebrate with Seasonal Content, Images and Ad Colors

You should consider developing special holiday content for your users.

Why? Because our advertisers—those whose ads appear on your site—are hard at it right now developing special holiday ad strategies and promotions, as a recent post on the Yahoo! Search Marketing Blog explains. Creating holiday-related content for your site, sprinkled through with holiday keywords, can help get some of those highly relevant, click-worthy ads to your site.

To augment your holiday content and give it visual punch, you might also consider posting themed images or graphics—you know, like they do on the Yahoo! homepage around Halloween, Thanksgiving, New Year’s Day and so forth.

If you read the blog regularly, you already know that one way that you can keep your users from experiencing ad fatigue is to regularly alter your ads’ color scheme. You should also consider creating seasonal color schemes for holidays and other special occasions. Orange and brown can keep your autumn and Thanksgiving looking warm, while green and red can help make your yuletide gay, and silver and blue can brighten up your New Year’s.

For Festivus, however, you’re on your own.

—Michael Mattis