A Bigger, Bolder, “Bluer” Network
Yahoo! to Acquire BlueLithium
As you may recall, we recently finalized our acquisition of Right Media, one of the fastest growing display ad exchanges and clearing houses for publisher ad inventory. If you haven’t looked into Right Media’s DMX product yet, you should definitely do so. It’s a must-do for publishers looking to enhance revenue.
Display advertising is great, but there’s more to cover. “Performance marketing” is one of the fastest growing fields online. Performance marketing, sometimes called “direct response,” drives specific transactions, such as getting a certain lead or the sale of an individual product or service.
BlueLithium will bring Yahoo! a ton of expertise in performance marketing and targeting, as well as valuable new audiences. We’ll be able to drive performance-based campaigns both on the Yahoo! network and off.
For publishers, this will eventually mean more options and flexibility, as well as the possibility of new opportunities for revenue. For more on BlueLithium, see Todd Teresi’s post on Yodel Anecdotal.
—The Team
Read Comments (4) | Post Comment | categories:: Yahoo! News
September 6th, 2007 at 7:01 pm
[...] A Bigger, Bolder, "Bluer" Network, Yahoo Publisher Network Blog [...]
September 7th, 2007 at 10:40 am
And will this have an effect on the public launch of YPN?
November 8th, 2007 at 2:44 pm
[...] A Bigger, Bolder, "Bluer" Network, Yahoo Publisher Network Blog [...]
August 22nd, 2009 at 6:40 pm
Why UGG Boot is So Popular?
Ugg boots, also spelled ugh boots and ug boots, are a style of sheepskin boot, with wool as the inner lining and a tanned outer surface worn by both men and women. Ugg boots often have a synthetic sole, although this is not universal. Uggs are popular with the teenage set, worn by girls with mini skirts, leggings, and with jeans tucked into the boots. UGGS Boots are also popular with boys, wearing jeans or tracksuit bottoms inside them most commonly.
UGG UK Sale, In Australia and New Zealand, sheepskin boots have long been popular with people in rural occupations, such as sheep shearers, who have ready access to the raw materials,. Their popularity increased as a result of World War I and World War II, when they were popular with aviators, because of their need to keep warm in non-pressurized planes at high altitudes. An exhibit of a WWI aviator’s outfit in the Canadian War Museum cites the term "fug" boots. UGG Cardy, Ugg Boots have also been popular with surfers and competitive swimmers since at least the 1960s, for keeping warm while out of the water. The terms ugg boots, ugh boots and ug boots have been used as generic terms for sheepskin boots in Australia since 1950s and 1960s, when they first appeared in advertising and other publications.
The natural properties of sheepskin results in thermostatic benefits. Thick fleecy fibres on the inner part of the boots allows air to circulate and keep the feet at body temperature. Synthetic and faux fur boots do not have these properties and sheepskin boots are highly prized for their effectiveness. Ugg boots are designed to be worn without socks in order to maximize the benefits of sheepskin.
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