Now More Than Ever, Quality Counts
Introducing Quality-Based Pricing
Web publishing is a circular business. You produce a carefully crafted resource that’s useful and entertaining to your users. You offer contextual ads from a trusted source—that’s us—that strengthen your brand and message and, hopefully, bring you revenue from qualified clicks, which in turn can benefit the advertiser. That’s the formula, and we’ve always thought it a fair one.
In short, we like to think that we provide quality, for you as a publisher, for our advertisers and for the user. It’s a big circle of value. The circle can get warped, however, when users click on ads that don’t meet their needs, which can lead to poor conversions for advertisers.
In our ongoing effort to strengthen our network, we’re introducing a new traffic quality feature called “quality-based pricing.” Under quality-based pricing, the traffic you drive to the advertiser will be priced commensurate with the value that advertisers receive.
It’s an important step that reinforces our overall commitment to deliver long-term success for our publishers, a high-quality experience for users, and high-value traffic to our advertisers.
This may have an impact on your business. When you provide quality traffic to our advertisers, this in turn may lead to better click revenue for you. Conversely, driving poor quality traffic to our advertisers may lead to reduced revenue.
—The Team
| Post Comment | categories:: Announcements
June 4th, 2007 at 5:24 pm
[...] today announced to its publishers and advertisers that it has introduced “Quality Based Pricing”. This seems like it is [...]
June 4th, 2007 at 6:21 pm
So basically if the publishers do what they are supposed to do, but the advertisers don’t make enough money in return from their advertising, the publishers get screwed out of money. Sounds good. What else is YPN going to do to us publishers? We already had a 70% pay drop since October of last year. I thought it could not get any worse than this. Say I, as an experience internet user, were searching for a site that has free online games. I find one using a search engine that has Yahoo Ads on it but it is not quite what I am looking for. Remember, I am searching for “Free” online games. One of the Yahoo ads on the site says “Online Games - Play classic games on any computer on thissite.com”. The ad is relevant to what I am searching for, so I click it. After the page loads, I find that it is a pay only site. That is not want I wanted, so I either click the back button to go back to the search, or I close the window. Is that considered Poor Traffic. The advertisers ad brought me to their site as they wanted, but did not include the full description of their site. I guess YPN decided to punish the publishers for thousands of users doing the same thing every day. It is the art of advertising. You win some, you lose some.
June 4th, 2007 at 10:34 pm
quote:
the traffic you drive to the advertiser will be priced commensurate with the value that advertisers receive.
unquote
please define “value”
quote:
driving poor quality traffic to our advertisers may lead to reduced revenue.
unquote
please define “poor quality traffic”.
Thank you
June 5th, 2007 at 6:42 am
[...] notificación está en este post del blog oficial, aunque también Jennifer lo explica y amplía. Entradas relacionadas:Yahoo UK abre salas de Poker [...]
June 5th, 2007 at 12:35 pm
[...] Infos dazu im YPN Blog und bei Jennifer [...]
June 5th, 2007 at 5:23 pm
As with Yahoo’s decision to deliver more and more non-relevant Ads to our sites to increase income for them, while decreasing income for us, we too have seen a marked decrease in monthly checks, due in large part to this practice. They claim to be in eternal Beta testing as an excuse for all they do to the Publishers revenue stream, while filling their pockets in unearned cash. This latest Assult on the intelligence of the site owners, is just another way for them to Rob the Piggy Bank of the Publishers Sites. I have already switched some pages back to my own Text Ads to fight off the decrease in what had started out as a decent return for hosting Yahoo Ads when they first started. It’s sad, Yahoo could have been a great alternative to Google Ads, but it seems Common Sense has left the Building at Yahoo now.
June 6th, 2007 at 5:11 am
[...] reducir el coste potencialmente y a incrementar el valor del tráfico de sus anunciantes. Se llama Quality Based Printing y mide la calidad del tráfico que viene de anunciantes tanto pequeños como [...]
June 6th, 2007 at 9:42 am
[...] fly ball: Yahoo also introduced discounts for click-throughs from some sites, what they term “quality-based pricing.” When fully implemented, advertisers may exclude sites they don’t want to advertise [...]
June 7th, 2007 at 10:41 am
I agree with, “Common Sense has left the Building at Yahoo now”
It just seems they are looking out for them and them only, but what they fail to understand if publishers don’t make money they get upset and go elsewhere like so many have already done. the more publishers go elsewhere to less money yahoo makes.. So I suggest to YPN that they go back to their old ways and let the publishers make the money we use to, let the advertisers take the CHANCE to advertise because that is what it is. It’s a chance the advertisers take, there is no guarantee to convert, there is no guarantee to make money either I know.. but the money was there and it was TAKEN away from us because of YPN stupidity. They need to make sure they keep their publishers happy.. I understand advertisers spend the money.. but there should be a clause in the contract for advertisers that there is no guarantee to get traffic, conversions, etc. (not sure if there is or not, but it seems not because they like to complain to much then in turn hurt us publishers.)
Publishers want the old revenues back! I’m sure Yahoo has made millions off of just a handful of publishers, why risk that? Unless YPN is cheating the system and giving us publishers the runaround saying and I quote, “Please understand we are in Beta.” which I am sure thousands of publishers have heard this over and over and over and over again… I’m tired of that lame excuse. Give us REAL answers and stop beating around the bush. Why give most publishers the $1000s and $100,000s then within a few months time cut it down by about 80%?!?! Yes it’s very frustrating financially to go from making $100,000 a month down to maybe $2,000 a month within a 5 month span! I just think YPN is just stuck on themselves to make the money and take it away from the site owners that put YPN ads on our website. We should say what we want. not take away a valuable resource like Ad Targeting. Why take it away when it was there to utilize and that is what I did, I utilized it to do exactly what it states in the YPN control panel and I quote,
“Tips for Publishers
Question: Is there an easy way to better target my ads to match the interests of my users?
Answer: Yes. You can use the Ad Targeting tool to target ads based on your users’ interests. Simply go to the Ad Targeting page under the Ad Setup tab and use the drop down menus to select from 20 categories and 109 subcategories. Then type your target URL into the dialog box and click Save. Once saved, you’ll be able to manage categories for each of your targeted URLs. For more information on Ad Targeting, review our FAQs.”
I did just that and yes I used it to display ads that were not relevant to my site, but the ads were clicked because my users were interested in the ad. Not because of trickery, or putting a gun to my users head and told them to click on the ad, but instead I get punished because of this? I don’t care if I get my account taken away from me, I am making more money from Google now than YPN, I’m speaking my mind and it should be kept on this blog.. YPN NEEDs to listen to their publishers and not hear the little whiney advertisers. Publishers are what makes YPN the money. Keep them happy and they will stay and make YPN bigger than GoogleAds. I’m here to make money.. and I should as a publisher be able to put any ad I want on MY website.. Publishers should not have to be told what they can and can not put on their websites. Advertisers need to understand, it’s a chance! It’s a chance they take to spend the money for advertising… Do not punish the publishers! I am not just speaking for myself I am speaking from many many publishers that are very upset with YPN’s practices.
This is the end of my rant for now… lol sorry for being so lengthy..
Everyone take care and the best of luck in everything you all do!
June 12th, 2007 at 1:45 pm
Guido asks:
quote: the traffic you drive to the advertiser will be priced commensurate with the value that advertisers receive.
unquote
please define “value”
quote:
driving poor quality traffic to our advertisers may lead to reduced revenue.
unquote
please define “poor quality traffic.”
Thanks, Guido.
In this case “quality” refers to the relative performance (determined by conversion rate as well as other factors) of the traffic you send to advertisers. You might want to take a look at our recent post on the YSM Blog.
- M2
June 13th, 2007 at 10:33 pm
Well, It did not clear up anything, but thanks anyway.
Guido
June 28th, 2008 at 2:38 am
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