Because Retail is Detail

A long time ago I worked as an assistant manager in a clothing store. The colorful owner, Mark, would wax eloquent whenever the subject of merchandizing and retailing would come up, pointing out examples of brilliant cabinet lay-outs and compelling point-of-sale displays he’d seen on his buying trips to London and Paris. He’d always end his soliloquies with a flourish and the refrain, “…because retail is detail!”

Indeed it is. And it’s no less true now, in the online world, than it was back then, in the brick-and-mortar world.

Whether you’re a long-time online retailer, a beginner, or just thinking about getting into the business, there’s a lot of details to learn, so many, in fact, that no one knows them all. That’s why the folks from Internet Retailer magazine started the Internet Retailer Conference and Exhibition so that internet retailers—prospective, neophyte and expert—could get together and learn the top techniques that move product.

The conference will be held June 4 to 7 at the San Jose Convention Center in San Jose, California.

To encourage you to flush the devil out of online retailing’s details, Yahoo! Small Business is offering $100 off the lowest published registration fee. Those registering by March 31 can take advantage of the added Early Bird discount. To register for the conference and claim your discount, click here. Register through this link using promotion code EC7334, and we’ll have a $25 Starbucks Gift Card waiting in booth 1109 with your name on it.

—Michael Mattis, Blog Guy