Dupe-less-ity
You and your users should see fewer duplicate ads starting today
The word “dupe” has some interesting connotations. One the one hand it can mean a person who is “easily deceived or fooled,” and on the other it is simply shorthand for “duplicate”—in broadcast lingo, a copy of a videotape used to be called a dupe.
In our world, a dupe is simply an ad that appears more than once on the same page with more than one ad unit. Some of you have told us that dupes are a minor annoyance to both you and your users. They do little to enhance your site’s experience or entice users to click. (That’s not to say that a user would have to be a dupe to click on a dupe, but still… )
Fewer “dupes,” more “uniques”
In response to your concerns, we recently did some fine tuning. Today, we’re pleased to announce the launch of an enhancement that should improve the number of unique ads shown on pages with more than one ad unit. This enhancement applies to all types of ads, but impacts only our self-service publishers (i.e., most of you).
If the live enhancement follows our research model, we anticipate that, in the long run, publishers may be rewarded with higher click-through-rates (CTR).
Here’s to being unique!
—Amit Paunikar, Senior Product Manager
| Post Comment | categories:: Announcements
January 31st, 2007 at 4:10 pm
Thanks for addressing this!
January 31st, 2007 at 5:52 pm
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January 31st, 2007 at 11:31 pm
[…] More information can be found at Yahoo Publisher Network Blog. […]
February 1st, 2007 at 9:31 am
I’m getting completely irrelevant ads on my site. I run a tech-related site that primarily focuses in on free online video-tutorials. Right now I have ads for used cars…and church loans…and brake-pads…what’s up? I’m also getting ads for Jazz Bands and Photo Albums…
February 1st, 2007 at 10:59 am
All I’ve been getting are ads for Mortgage Loans and Finance. I run a political website. I’m not complaining, though, I’ve still gotten some clicks.
February 1st, 2007 at 12:03 pm
I’m not really complaining. It’s just that I think advertisers would prefer for their content to be on relevant websites
Certainly they wouldn’t want to adverse cat-grooming on iHateCats.com. And likewise, iHateCats.com wouldn’t really find cat-grooming links to be of relevance, and as such would just be wasting time/money/space for both parties involved.
February 1st, 2007 at 1:06 pm
I agree.
February 1st, 2007 at 9:15 pm
I’m not sure what happened between 9:31am and now (11:14pm), but my ads are relevant! If YPN took any action on this complaint, thank you for the quick fix! If not, I guess there’s more I need to learn about the inner workings of YPN’s indexing engine!
Best Wishes,
Jonathan Sampson
http://www.SampsonResume.com
February 1st, 2007 at 10:16 pm
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