Ad Blocking Updated
Not that there’s anything wrong with that.
This expression has become common in our pop culture. It refers to something that you may not be into but, if others like it, that’s OK by you. It’s a “different strokes for different folks” kind of world.
We try to reflect that same sense of choice at the Yahoo! Publisher Network. We match our ads to your site’s content as best we can, but we don’t expect you to display ads that you think your users won’t want, or ads for businesses that compete with yours. Thus, we developed Ad Blocking, a feature that we recently updated.
As suggested by its name, Ad Blocking allows you to block ads from a given domain or multiple domains that you don’t want to appear on your site. To activate Ad Blocking, just click on the “Ad Setup” tab in the secure account interface and hit the “Ad Blocking” tab. You can block up to 200 domains.
There are two levels of Ad Blocking:
Domain-Level Blocking: Entering, say, “mycompetitor.com” will block ads pointing to the entire mycompetitor.com domain. This is the broadest form of blocking. Note that in order to do this, you must enter the domain URL without the “www” domain prefix.
Sub-Domain Level Blocking: Entering “products.mycompetitor.com” will block ads pointing to only the products.mycompetitor.com sub-domain. Ads pointing to www.mycompetitor.com (with the “www” prefix) or a different sub-domain, such as “people.mycompetitor.com,” will not be blocked.
For more info on Ad Blocking, see our FAQ’s.
—The Team
| Post Comment | categories:: Did You Know?, Updates & Enhancements
December 14th, 2006 at 6:18 pm
This is definitely a better system, allows us to block some of the more ‘lucrative’ sites that use multiple subdomains to hog up our block spots.
Would/Could the next step be wildcard matching? For example, I am seeing an unfortunate number of sites (read: high amount) in the ‘Consumer Electronics’ category that relate to things that are barely that, such as Karaoke machines. Beepers/Pagers, or sometimes even items that are so very far off base (I once had to complain (repeatedly) to Yahoo about an Incontinence Medication ad).
When I think of Consumer Electronics, I think of higher-end items that you’d purchase from a ‘big-box’ or Electronics store - TVs, Computers, Home Theater, etc.
I’d like to be able to block *gps*, or just something that would help
Secondly, when will we see more block spots, and/or the ability to know what advertisers are no longer serving with Yahoo, so that those spots can be cleared?
Yahoo has cleaned up some of their weird matching problems from over the summer, but I don’t want to have to clear my list and start over to weed out the bad apples again.
However, this additional level of blocking is a giant step in the right direction, and I thank you!
December 15th, 2006 at 7:06 am
[…] More from the YPN Blog: As suggested by its name, Ad Blocking allows you to block ads from a given domain or multiple domains that you don’t want to appear on your site. To activate Ad Blocking, just click on the “Ad Setup” tab in the secure account interface and hit the “Ad Blocking” tab. You can block up to 200 domains. […]
December 16th, 2006 at 2:39 am
[…] “As suggested by its name, Ad Blocking allows you to block ads from a given domain or multiple domains that you don’t want to appear on your site. To activate Ad Blocking, just click on the ‘Ad Setup’ tab in the secure account interface and hit the “Ad Blocking” tab. You can block up to 200 domains,” comments the YPN Blog. […]
December 16th, 2006 at 3:22 am
[…] Yahoo! had developed Ad Blocking feature for its users so that they can block ads that are not required by their customers or business ads which are in direct competition with them. Yahoo! Publisher Network has updated this feature. The updated feature allows the publishers to block ads from multiple or certain domains that publishers don’t want to see on their websites. YPN Blog has mentioned two levels of Ad Blocking: […]
December 18th, 2006 at 2:33 am
[…] More from ypnblog.com… […]
December 19th, 2006 at 8:15 am
[…] El blog de Yahoo Publisher Network anunció una nueva característica que permitirá a los anunciantes bloquear anuncios provenientes de un dominio o subdominio en específico. La nueva herramienta fue nombrada “Ad Blocking”, en la cual luego de ingresar a esta solo se deben diigtar los dominios o subdominios de los sitios que deseamos bloquear. Se pueden agregar una cantidad limitada de 200 URL. Más información la puedes encontrar en la sección de preguntas frequentes de Ad Blocking. Archivado en: Yahoo! | Etiquetas: algoritmo, caracteristicas, ppc, resultados. […]
January 9th, 2007 at 10:18 am
[…] Yahoo Publisher Network has updated ad blocking to include domain level blocking. YPN advertisers can now block ads pointing to specific subdomains as well as to domains. For example, webmasters might want to block ads pointing to bluewidgets.mycompetitor.com (if they also sell blue widgets) but not ads pointing to decorations.mycompetitor.com. Advertisers can block up to 200 domains. […]
July 17th, 2007 at 9:04 am
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