Yahoo! Search Marketing launches a blog of its own

Last week we announced Yahoo! Search Marketing’s new search advertising platform. This enhanced platform offers advertisers more features and control, in a more intuitive interface, helping lead to higher quality ads. It’s very cool.

To help advertisers take advantage of these enhancements, we’ve launched the Yahoo! Search Marketing blog. It’s the first blog dedicated to the new platform. If you’re a serious publisher, you’ll want to keep up on all the latest from Yahoo! Search Marketing via the blog.

The new Yahoo! Search Marketing blog will:  

• Include contributions from our executives and managers working on all the new products and features, from geo-targeting and analytics to customer service
• Respond to user community feedback
• Feature guest posts from online advertising industry insiders
• Report on industry events
• Offer tips and tricks to help advertisers learn how to optimize their search marketing campaigns and help improve the quality of the ads you see on your site

And that’s just for starters. In case haven’t already had enough of my golden prose, I’ll be penning the occasional post there myself. Be sure to bookmark the URL—http://www.ysmblog.com—or add it to your RSS reader.

To hear more about the new platform, listen to Jen Slegg’s interview with Steve Mitgang, Yahoo! Search Marketing’s Vice President and General Manager on WebmasterRadio.fm.

—Michael Mattis, Blog Editor