SEM for Everyone
Getting high in search rankings
Everyone wants to see the view from the top. Leonardo DiCaprio’s “Titanic” character Jack wanted to be the king of the world. Frank Sinatra wanted to get to the top of the heap in “New York, New York”. You, as a traffic-conscious publisher, would like to get higher on the Yahoo! Search listings. Who wouldn’t?
We’ve blogged about this before (here and here). But now, the Yahoo! Store blog has posted one of the most comprehensive—and entertaining—search engine marketing (SEM) intros I’ve seen so far. Written by Rob Snell, author of Starting a Yahoo! Business for Dummies, this guest post concentrates on how to use that holy grail of SEM, the converting keyword phrase.
Take a gander. It’s well worth the click.
—Michael Mattis, Blog Editor
| Post Comment | categories:: How-to's, Yahoo! News
December 12th, 2006 at 9:35 am
[…] Editor’s Note: Getting noticed by users is priority one for publishers who want to be successful. We’ve already discussed various ways to bring users to your site, from simple SEM strategies to using Site Submit, and of course, Sponsored Search. But there’s even more to marketing your site than those essentials. In the first part of our series on marketing for small and mid-sized publishers, veteran marketer Lee Odden, president and founder of TopRank Online Marketing and the author of Online Marketing Blog, offers a round-up of low-cost marketing tips that can help you get your site noticed by the right users. […]
January 5th, 2007 at 11:32 am
[…] To Get Higher in Search Rankings Everyone wants to get on top—especially on top of search rankings. We’ve blogged both about pay-as-you-go techniques, as well as SEM for everyone. Beginning next week, we’ll be running a series on optimizing your pages for search. Be sure to look for it. […]