San Jose conference offers learning opportunities for savvy publishers

This season’s Search Engine Strategies (SES) conference in San Jose, August 7-10, goes way beyond just SEO tactics for search engine marketers. There’ll be plenty of insight for publishers, as well. This should come as no surprise in an environment where nearly everyone has access to cost-effective, easy-to-use, instantaneous publishing tools; and in which nearly every publisher is an advertiser and advertiser a publisher.

This conference’s line-up of Yahoo! cognoscenti includes Dan Boberg, Andrei Broder, Anne Frisbie, Tim Converse, Rajat Mukherjee, David Roth, Jeremy Zawodny and, perhaps, a surprise or two.

SES Yahoo! and publisher-centric highlights include:

Monday, 8/7
Social Search: Up Close With Yahoo  
SEM Via Communities, Wikipedia & Tagging 

Tuesday, 8/8
Writing for Search Engines
Blog & Feed Search SEO
Yahoo!’s New Ad Platform

Wednesday, 8/9
Big Ideas for Small Sites & Small Budgets
Pimp My Site 
     
 

Thursday, 8/10
Meet the Crawlers
Search APIs
Site Clinic 

In addition, Gnomedex champ, Chris Pirillo, will offer up Web 2.0 tips, and Jensense’s Jen Slegg will be on hand to show you how to make virtual mountains out of digital molehills.

Be sure and drop by the Yahoo! booth #101, which will be “personed” by several Yahoo! Publisher Network reps to answer your questions and hand out groovy schwag.      

Tell us about it!

If you do plan to attend, be sure to take good notes, because we’ll be asking you to share the lessons you’ve learned with us and other publishers, right here on the blog. You’ll be able to leave your stories and link to your own or to others’ SES blog posts, podcasts, vidcasts and photos in an SES comments section. 

—The Team