New Help Center and Publisher Services

It’s kind of like the Hegelian dialectic. Hegel, you’ll recall from your Philosophy 101 class, was a German philosopher who claimed there are three elements that make progress possible: thesis, antithesis and synthesis. In the Yahoo! world, that means that we create a product, you critique it, and then we improve it based on your feedback.

We’ve completely overhauled two sections of your secure publisher interface, the “Help Center” and “Publisher Services” (the tab formerly known as “Content Setup”)

More company, more options, more services 

We understand that effectively publishing a quality web site is a deeply involved task.  Driving revenue is just one of the many operational functions that a successful publisher must manage on a daily basis.  For years, Yahoo! has helped publishers do just this with essential services enabling publishers to build, enhance and drive traffic to web sites.  For our publishers we’ve created a hub for all these services right at your fingertips under the new Publisher Services tab within the secure account interface. Publisher Services is designed to help you: 

• Drive Traffic: Bring more visitors to your web site, social media experience or blog with offerings from Yahoo! Search, Yahoo! Search Marketing, My Yahoo! and more.
• Enhance Your Site: Differentiate your site from everyone else’s with content and services from Yahoo! including plug-and-play badges for your site, APIs from Yahoo! Developer Network, functionality from Yahoo! Search and more.
• Build Your Site: Host and build-out your site with easy-to-use tools that get you up and running—and keep you there…

Beyond FAQs: Help Center

We’ve created a whole new suite of help sections to help you take better advantage of all of the features and services available within the Yahoo! Publisher Network account management system. Beyond basic FAQs, we have a full-service portal that offers detailed how-to’s in a variety of categories, all with the goal of reducing your effort and helping you achieve success in the beta program. We’ll continue to make enhancements to the Help Center as we garner more feedback from you via our Customer Solutions team, as well as through the blog. Take a look at the new Help Center and How To Guide.

But wait, there’s more

In addition, we’ve added to your secure account interface:

• Info on Average Revenue per Click (Avg. RPC) to your Performance Reports.
• The ability to upload up to 100 active Reporting URLs in bulk (i.e., all at once).

Access to all these Yahoo! services and instructional content should, we think, help you make progress as a publisher, creating more attractive experiences that can bring in new users, get them hooked, and keep them coming back for more.

For the time being, this hub of services is available only to publishers in our beta network. Not in the beta? Don’t fret: As we roll out more and more services and features to our beta publishers, we’ll also release more to the public. Whether you’re in the beta or not, we’re confident that you will find these services useful. So keep your eye on the blog for all the latest news and updates about everything that Yahoo!, and Yahoo! Publisher Network, have to offer. 

Congrats to everyone who made this work and continue to make our network stronger. And thanks to you, our publishers, for giving us constructive feedback.

—Cody Simms, Product Manager

—Tom Furukawa, Director, Product Management