Using Reporting URLs can help enhance your performance

At the Yahoo! mother ship campus in Sunnyvale, California, our company commissary is called “URL’s,” as in “Eat at Earl’s.”

It’s a Web pun. Get it?

Here at the Yahoo! Publisher Network, we take Reporting URLs just a wee bit more seriously. Like Reporting Categories—which we talked about last week—you use Reporting URLs to help gauge ad performance. But where Reporting Categories let you gauge performance by categories that you assign (such as for different lines of business or ad layout format), Reporting URLs track performance by URL—whether by domain, by pages in a directory, by a single, specific page, or by a combination of these options.

To use this tool, go to the Reporting URL page under the Reports tab. Then, enter each individual URL for which you would like to receive a report:

Entered URLs will appear in the Manage Reporting URLs table.

Keep in mind that URL reporting requires an exact domain name. For example, if you enter “http://mysite.com,” the system will only track “http://mysite.com.” It will not  track “http://www.mysite.com.”

New to the biz and not sure what’s a domain, a directory, etc? Refer to the table below. 

To view your data, click on the Reports tab and select Performance Report. You may then select the Reporting URL for which you would like to receive a report.

A clever use of Reporting URLs can, we hope, help you earn enough money to eat not only at your local Earl’s, but also at Buck’s, Elaine’s, or (someday) Maxim’s. 
 

 —Michael Mattis, Blog Editor