And Another Thing
The whys and wherefores of “quality”
The response to our post about maintaining a quality network has been overwhelmingly positive. The idea of keeping the quality network high is one that appeals to both advertisers and publishers. It’s agreed: we all win when the quality of our traffic is high. But questions have arisen here, on the boards, and elsewhere:
- What constitutes “quality?”
- Why aren’t publishers given a warning about what they are doing wrong prior to suspension?
For the answer to the first question, we had some good information in the original post:
… One of the main concerns for our 100,000-plus advertisers who participate is the quality of traffic they receive. For advertisers, we need to consider the source of traffic, the site content, click activity, and the overall quality of leads generated for our advertisers.
That’s basically it. There’s no secret, no magic formula, for maintaining a trusted relationship with our Network.
In general, we try to lead in communication with you. As an example, you may have received a welcome call when you first joined the Beta and attentive customer care if you had any questions. We have devoted a lot of time and resources to give you a level of service that we hope is industry leading.
Unfortunately, we cannot warn every publisher about all specific quality issues because certain issues are sensitive and proprietary. When we can, we definitely do. In the meantime, it is important to review the Terms and Conditions.
We are in Beta and working through many processes. You can expect changes in a lot of areas as we learn and grow this Network together.
Again, thank you for the continued support and I look forward to hearing more about your questions.
– Willan Johnson, Vice President and General Manager
– Josh Siegel, Sr. Manager, Business Operations
| Post Comment | categories:: Announcements
May 15th, 2006 at 7:10 pm
[…] Apparently, the Yahoo Publisher Network Blog got quite a few replies from their recent post regarding maintaining a quality network. Now they dwelve even deeper into what “quality” is, and even more important to some publishers, why they do not always warn of account suspensions. […]
May 16th, 2006 at 7:44 pm
I’m sorry to bring this up here but there are two points I would like to make about YPN.
First of all, there’s no way to report the people who are just abusing your network. I see sites that are “made for ads” every day and just abuse your network.
Second of all, is there no quality control on the sites you allow? I came across this site today which was spammed on Digg - http://imyspacelayouts.com/
It has ads everywhere including very blended into the content. The “Top Resources” and “Random Resources” are just Yahoo! ads. I’m positive that’s not what you wanted for your advertisers? I know my budget would be shifted *very* quickly if I came across one of my ads on a site like that. There are a total of 10 Yahoo! blogs on that page, with 8 of them seeded throughout the content.
Again, I apologise for bringing it up here but you don’t provide any other alternative aside from the generic “yahoo support” which I will refrain from commenting on.
May 17th, 2006 at 6:01 pm
I don’t know what’s more disappointing - seeing Yahoo! ads still being fraudulently concealed in the content a day later, or Yahoo!’s silence and inaction, which can only be interpreted as consenting the methods that publisher uses.
May 19th, 2006 at 4:47 pm
Well,
It is now extremely disheartening to have not only gotten not a single response about my concerns, but to see the site in question has actually done even more to disguise the ads as content - the top profiles and random resources now feature thumbnails to make them look even less like ads.
I thought I’d take my concerns a little further, and today was pleasantly surprised to get a response.
I sincerely hope you will address my concerns when they come from one of your own advertisers.
All my love,
Ben
March 22nd, 2007 at 10:23 am
[…] Learn more about our efforts to build a quality network and how you, the publisher, fit in: Quality Standards Getting Better All the Time Tips from YahooSarah And Another Thing Maintaining a Quality Network […]
July 22nd, 2008 at 3:23 pm
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