A Rising Tide
Yahoo! Search Marketing enhancements to benefit publishers, as well as advertisers
Today Yahoo! Search Marketing officially announced a significant initiative to improve search monetization capabilities.
The new, enhanced search ad platform that we will introduce in Q3 will enable advertisers to more easily connect with consumers, and will allow them to focus on developing more creative and strategic marketing campaigns. We are hopeful that the end result of this new advertiser platform will be more relevant and engaging advertisements on your Web pages, with the goal of driving highly qualified clicks and enhanced monetization.
We have conducted extensive testing with advertisers during the design of the new system, and the feedback has been overwhelmingly positive.
We’re excited about the new advertiser experience features and system enhancements, and we are confident that these changes will benefit all of our customer audiences. As advertisers make deeper and more effective use of the new platform, we anticipate an enhanced user experience and improved monetization for our publishers.
What do you, as a part of the Yahoo! Publisher Network, need to do to enjoy these benefits? Nothing at all. When the new search ad platform launches this Fall, we expect our publishers to begin seeing the improvements mentioned above. Of course, we encourage you to continue to optimize and refine your ad targeting and formatting to take full advantage of the changes.
What others are saying
Naturally, the Yahoo! Search Marketing announcement has caused buzz in the blogosphere and beyond. The Wall Street Journal and MSNBC have published stories. Meanwhile, Loren Baker says “Say hello to the new Yahoo! Search Marketing,” and over at Webmaster World and Search Engine Watch, they’re chatting us up. For our Spanish language fans, click aqui.
- The Team
| Post Comment | categories:: Announcements
May 8th, 2006 at 4:37 pm
Sounds good, just wish it came sooner than Q3.
May 9th, 2006 at 2:18 pm
It sounds great, but I would love a deeper look into the update.
I guess from what I see, this is a huge advantage for advertisers, as they will be able to “better connect” with their consumers. However, I am drawing fewer conclusions between the benefits with publishers. Will this new system give the advertisers and publishers ways to communicate? Will the advertisers be given the option to pay extra for “highly qualified clicks”.
I am a believer that it is important for the advertiser to be happy, since they are the component that basically makes this system work, and I do see some small benefits for the publishers, but it sounds like Yahoo Search Marketing is holding something back from the whole story that will help explain more of what is going on.
Whatever it turns out to be, I am looking forward to the update! =)
May 29th, 2006 at 6:42 am
Hello every one here!!
i have my website name by tangraphics.com & i hv placed google adds on that but now i want to tranfer it to yahoo adds is it possible because am not american & i am from Pakistan!!!
Please answer me so that i will decide what to do??