Get on Target
If you are not already familiar with Ad Targeting, it’s a feature that allows you to better match the ads on your site to the interests of your users.
If your site is mainly about finance, for example, you can choose “Financial Services” as your major ad category. You can also choose subcategories: Within “Financial Services” you can select from eight 
subcategories, from “Accounting and Taxes” to “Investment.” If you think your audience is interested in electronics, you could tap “Electronics and Appliances” as your major ad category and “Consumer Electronics” as your subcategory. At present there are 20 categories and 109 subcategories to choose from.
Setting up Ad Targeting is easy. It requires no cutting and pasting of code, just some simple selections on the drop-down menus in the Ad Targeting section under the Ad Setup tab.
- Select the ad categories and subcategories that you think will be most appealing to your visitors.
- Enter the Targeted URL in which you would like to see these ads appear. If you would like the ads to appear throughout your web site, enter your domain URL.
- Click the “Save” button and verify that your selection appears correctly in the Manage Ad Categories section.
Selecting ad categories doesn’t guarantee that only ads from your selected categories will appear. Rather, the categories you select are used as a suggestion for serving ads, and we employ other technologies to select ads relevant to your site.
Your selected ad category should be taken into consideration in determining which ads will be displayed on your web site within about four to six hours. You may update your ad categories at any time and as often as you want. Even if you add, change or delete categories there’s no need to update the ad code.
If you opt not to select any ad categories, your site will display contextually-matched ads based on your content alone.
Don’t see an ad category that best matches your audience’s interest or your content? Let us know using the Customer Support Form. If you have more questions about Ad Targeting be sure to review our FAQs.
— The Team
| Post Comment | categories:: How-to's
April 20th, 2006 at 4:15 am
My issue with ad targeting is that the ads dont seem to rotate well. My site is about news, so i tried targeting it with the news category, but it seems every ad has newsgator right at the top, with the same ones behind it. It would be nice to specify “50/50″ where it is 50% contextual ads and 50% targeted.
Another issue with ad targeting is that there is no way to target just the home page, i.e. http://www.youpickthenews.com i want to have targeted with news category, but i want the rest of the pages to be contextual, however if i put in http://www.youpickthenews.com then the entire site goes newsgator.
Also i noticed that ad-targeting is great at going into effect a few minutes after you make the change, however the ad-blocking which i put into effect 2 days ago still hasnt taken effect.
April 20th, 2006 at 8:14 am
Some people have reported the problem with the ad targeting tool not working properly. I have only seen the opposite. Once set, targeted ads displayed on my sites in minutes. I’m happy with it so far. My only problem is that I have 1 site that covers many topics so using the targetting tool is a problem. Left alone, YPN displays too many irrelevant ads on the page.
April 24th, 2006 at 7:30 am
Hi, with Adsense there a is way to report extreme abuses by adsense publishers. You simply click “ads by google” in the ad block, and then click the link that says “Send Google your thoughts on the ads you just saw”. You can also send an email to adsense abuse.
I haven’t seen an equivalent option for yahoo ads. Is it possible to do this when you enounter yahoo ads appearing on a site that is engaged in extreme search engine spamming, violating yahoo webmaster guidelines, and basically bilking yahoo advertisers out of their advertising budgets by using things like deceptive redirects and disabling the back button on pages where yahoo ads appear?
April 24th, 2006 at 12:22 pm
A problem that I have experienced with the Targeting is that yahoo does not target contextually very well, but does show some success with targeting a URL. My example would be a large site that I run where content is generated dynamically via a passed numerical ID. The ads on the page don’t necessarily deal with “that pages” content, but do have relevancy with a section of the site (Almost as it is targeting through the cache). Another site that I have was built with heavy SEO in place and is dynamically generated through the contents in the URL. This keyword heavy URL seems to pull better ads than the ID generated pages.
June 10th, 2006 at 9:36 pm
[…] Yahoo! Publisher Network » Blog Archive » Get on Target targeting hints for YPN contextual advertising (tags: yahoo ypn advertising.contextual) […]
August 14th, 2006 at 8:39 am
[…] Not familiar with Ad Targeting? It’s a feature of our network that allows you to choose ad categories that best appeal to your users, in addition to contextual matching. There are many ad categories and subcategories to choose from. For more on Ad Targeting, see our April 20, 2006 blog post and our Ad Targeting FAQs. […]
January 11th, 2007 at 7:34 am
[…] Some home pages, especially on blogs and forums, have the opposite problem. They are too dynamic and can become topically inconsistent. This can result in ads that are all over the map. Using the Ad Targeting feature can help alleviate this issue, though it’s important to stay on-topic and on-target with your audience. […]
June 1st, 2008 at 4:30 pm
http://www.biznesinfo.pl http://www.biznesinfo.pl …
ROXY NARTY KASKI SNOWBOARDOWE DESKI DO WINDSURFINGU PILECZKI GOLFOWE HANTELKI REKAWICE LEVEL BUTY NARCIARSKIE SKL…
June 3rd, 2008 at 7:17 am
RecePrecz OdTybetu…
RecePrecz OdTybetu Z inicjatywy kilku osob powstal konkurs majacy na celu umieszczenie jak najwyzej pierwszego miejsca w Google frazy “RecePrecz OdTybetu”.ogpl.pll”>RecePrecz OdTybetu ROXY NARTY KASKI SNOWBOARDOWE …