6 Responses to “Did You Know . . .”

1. DLeggett Says:
   April 12th, 2006 at 1:06 pm

   It is nice that you do not have a limit on the number of ads per page in my opinion, because it is less restrictive. However, I have been conducting my own studies that show that even with increased numbers of ads per page, the ammount of revenue generated usually is not significantly impacted. Also, by communicating regularly with users of my websites, and other webmasters, I have found that many of them dislike ads to the point where they will not visit a website.

   Right now, I am finding that a single ad on one page can generate plenty of revenue, and keep users happy. Pages that are more cluttered on the other hand (I am guilty) do sometimes generate a better revenue, but also a less return-visitor rate.

   As a rule I am starting to set for myself, an ad located near the top of the page above main content, and an ad below the content is enough to keep most people happy, and generate a fair ammount of revenue. I also find that throwing in a few content pages with no ads has helped me get indexed faster (or so it seems in some cases), and provides users with easier to read articles.

   Anyways, I figured I would throw in some of my thoughts =)

2. Cputerace Says:
   April 12th, 2006 at 1:20 pm

   One thing that would be great is if YPN had the “links” style of advertisements as other publishers do (do a web search for “Link Units”). These ads are great as you can use a larger number of them and not have your site look like its 75% ads.

   Also i’ll throw in the standard request for Y!Q to be a source of revenue It is another way you can place more ads without the overall look of your site becoming too crowded by ads.

   -Mike
   http://www.youpickthenews.com

3. Calumetart Says:
   April 14th, 2006 at 5:12 am

   I usually use 2-3 large YPN ads on all my YPN sponsored primary front pages, & 1 or 2 on the secondary pages… Usually at least 1 near the top, 1 on the left above the fold, or 1 partway down but still above the fold.

   It’s nice to know for really long pages or articles I now have the option of adding more ads further down the page.

   I’ve been really happy with YPN so far, & am not a refugee that was kicked out of other ad servers. Within weeks of deciding to support my sites with ads & signing on with others, I was accepted into YPN (October 2005). Contrary to popular tiny 1 or 2 paragraph short “blogs” of little content surrounded by tons of other ads from other ad servers that put down YPN, YPN has been producing several times more than the rest of them combined for me, no matter what page or layout I use.

   My question is, are any of these tiny short articles surrounded by tons of ads (even YPN ads) honestly making anything more than pocket change or are they having a few thousand of their internet friends making invalid clicks on them? I can’t see lots visiting a site like that, where their articles are briefly stating the same thing hundreds of other sites or blogs just like it are stating.

   Sure, these guys have the gall to brag that they’re making $1000 a day or week on these tiny places, but they’re either lying or cheating. There is no way these places with poor Alexa traffic rankings are honestly making that kind of money. Or you find the domain does have a high ranking, but because they carry dozens to hundreds of sites, services, & blogs… not just their tiny space. Beware most of these kind of people make these outrageous income claims to draw you in, & get you to click on ads related to the topic. The internet is not fully of honest people. It’s full of swindlers & con-artists. Pages with 1 or 2 short paragraphs surrounded by tons of ads are not making money.

   Do a little research on the net about the author of those blogs. If he/she lives with his mother, in a dorm, a bad neighborhood, or his office & company is located there, he’s probably not even making $1000 a month. Don’t take bad free advice from him, or out of date advice he copied from somewhere else that’s years old.

   You can run more ads on your site, & make them more profitable if you can make them blend into your site, appear to be related, & part of the site.

   Keep your biggest, best, highest paying ads above the fold. No more than 3 of them, placed near the top or to the left… not to your right or on the bottom. Save that space for your other stuff or very visual & graphic ads. Don’t forget to keep some of the beginning of your content above the fold too, or people will think it’s an “ad-only” site & hit the back key.

   Below the fold run smaller ads so you don’t annoy your visitors or distract them from your primary content, but no more than 3 ads should be visible on the screen at one time no matter were you scroll down to on the page. People have grown to intensely hate ads on the net because we’ve been overwhelmed by them. They’ve learned to except them, but usually ignore them. You want to change this user opinion by making your ads appear friendly, helpful, useful, & polite. You’ll only reinforce their hatred for ads by trying to cram as many of them as you can down their throat.

   Just below the fold, or below your best ad to your left, is a good place to put your links. Ads will perform better to the left than right, but if you want your links to get noticed & perform, you’ll need them to your left no lower than just below the fold. Below the fold, ads perform almost as good to the right, but you have a much better performing target for an ad there… in the middle.

   In the article or content near the second fold (bottom of your second screen as you scroll), place a small square or banner ad. Make sure it blends into the article, or page, looks like part of it, & appears useful. The ad background should match the background of the article or one of the dominant colors of the page. The text of the ad can be the same color of the article’s text, or better yet, the color of another dominant color on the page. Just make sure the ad’s text color is in high contrast to the ad’s background color so it’s easy to read.

   There’s an old school of thought that ad text must be blue… the popular color of links. But that’s very old school. Times & attitudes have changed a lot. By using blue, you’re making it look like an ad, & encouraging people to ignore your links too. Remember? People hate ads on the internet. They tend to look right past them & ignore them, not even remembering what they where about a second later. Avoid making them look like just another ad. Avoid blue text in them unless you have lots of blue already on your page so it blends in well.

   When I’m doing research or shopping on the net, I’ll remember some of the ads that break the “blue rule” & try to find the page & ad, when an interest in that product arises. I actually have people ask me where to find an ad they saw on my pages a few days ago.

   Bottom ads are pretty much useless unless you have something at the bottom of the page to attract & make them spend some time down there. Maybe a login section, a very cool gif, or even yours & visitor’s favorite links that aren’t related to the page’s content.

   Don’t over do it & annoy people with ads. More ads doesn’t mean more money. Too many ads cause your ratings & rankings to fall, lose visitors, & you won’t get a good placement with the search engines. With the new software search engines will be using soon, you may not get listed, accurately listed, or listed well, with a high ad-to-content ratio.

   Don’t under do it either. I see so many site owners whining about they’re not making any money on their ads. They have great sites, but they only have a very small ad to the right & on the bottom. For the ads to perform big, they must be a big part of your site. They should smoothly blend right into the site as part of it.

   Getting the ad topics to relate to the context of your page can be a little bit more difficult with YPN than with a few other ad servers but it can be done. Using the ad targeting feature & aggressive ad blocking, I can usually get the ads to relate close enough to the page to fit in well. If your page is about movies, you may also want to have television, events, or tickets as your target.

   Clean out your ad blocking at least once a month, or as often as once a week. Many of the advertisers that may have advertised the wrong thing one week, probably are advertising another product or have a new ad later. If their ad isn’t performing well at a lot of sites, most of them will make a new one. But I leave a few advertisers always blocked. One of my most popular pages is a fashion page. Once in a while an ad for ink cartridges or printers will come up. No matter how many times that ink-jet store changes their ad, they’ll never advertise the newest spring fashions. But I just don’t target “clothing” for ads at the fashon site, but jewelry, & accessories too. If we get tired of the same ads running a long time on the page, I may target tattoo ads as well… sometimes you have to surprise them a little to get them to notice an ad.

   Remember content is king. If you feel you must run a lot of ads on a page, make sure you have a lot of interesting content too. Nobody’s going to click on your ads if the page only has a couple brief paragraphs on it surrounded by ads… And they probably won’t come back. There’s probably at least hundreds of pages just like that covering the same topic on the net.

4. Cantidad de bloques en Yahoo! Publisher Says:
   April 14th, 2006 at 5:49 am

   [...] por Redacción el 14 de Abril de 2006 15:51 · Noticias de: Yahoo! Publisher Network Para aquellos que no lo sepan, Yahoo! ha anunciado (a diferencia de Adwords) que Yahoo! Publisher permite una cantidad ilimitada “por ahora” de bloques de anuncio en un sitio web. Entradas Relacionadas: [...]

5. ihategoogle Says:
   April 22nd, 2006 at 11:55 am

   Is there a target date to roll out YPN for the rest of us who cannot participate in the BETA? I know this is the #1 topic most people are interested in.

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