A Resource for Publishers, by Publishers
Welcome!
Since its inception, the Web has grown from a few hundred academic sites to millions of publishers across the globe. Wikis and blogs are making publishers out of everyone, while RSS is allowing individuals to reach wider audiences. In this environment of growth, services and applications like Yahoo! Answers, del.icio.us and Flickr are allowing people to form instantaneous communities of interest to connect and share insights as never before. These new platforms, services and technologies are truly transforming the web in new and exciting ways.
Last fall we joined this revolution by launching the Yahoo! Publisher Network self-serve platform, providing a trusted and valuable network for consumers, advertisers, developers and publishers. Our initial release has enabled publishers of all sizes to sign up for Yahoo! advertising products and receive fast, easy access to other syndicated Yahoo! content and products. Through this effort we have developed thousands of publisher relationships.
Yahoo! Publisher Network Team Members give the Sign of the Fying Y! To meet key Team Members, click on the photo.
As a member of the Yahoo! Publisher Network, you’re also a part of Yahoo!, with all the benefits this entails. In addition to allowing you to earn revenue by placing advertisements in your Web content and RSS Feeds, Yahoo! also enables you to enhance your user’s experiences and grow you site through dozens of services and applications.
While Yahoo! and the web may be still in its “adolescence,” by comparison, the Yahoo! Publisher Network self-serve platform is really in its infancy. After all, we’re still calling this a beta product, and for the time being, our advertising products are only available in the U.S.
Even so, this is not just a test. We are passionate about building relationships with publishers, delivering outstanding service and an industry-leading experience. And we will continue to make improvements and roll out additional features throughout the beta period.
To help deliver upon this experience and create an ongoing dialogue with our customers, we are excited to launch the Yahoo! Publisher Network blog. YPNblog.com will help you get the most out of Yahoo! and the Yahoo! Publisher Network. Visit frequently–or better yet–add it to your My Yahoo! page or your RSS feeds to get up-to-date information, tips, advice and stories about publishers just like you.
But please be assured that this is a two-way street. We want you to engage with us to shape current and future products and services that we deliver.
In the near future you’re going to see a lot of exciting changes on the Web and at Yahoo! We look forward to partnering with you to influence and drive this destiny.
Will Johnson, VP and General Manager, Yahoo! Publisher Network
| Post Comment | categories:: Features
April 10th, 2006 at 5:31 am
Woohoo! Great to see the YPN team blogging
Looking forward to seeing more posts on the YPN Blog. Congrats on the blog launch!
April 10th, 2006 at 6:39 am
The post most people want to see is the one saying when you’re going to come out of beta.
April 10th, 2006 at 7:20 am
Welcome to the blog world YPN! Am looking forward to the launch event in Boston to give congrats in person.
April 10th, 2006 at 7:55 am
Awesome job… can tell you guys put a lot of effort into the blog design and to make it as interactive as possible. Now you get to find out how fun, and sometimes difficult, blogging can be.
Welcome to the blogosphere.
April 10th, 2006 at 8:32 am
Hi guys - I love it! Your blog looks great and will be a great way to communicate with publishers.
April 10th, 2006 at 8:43 am
“We want you to engage with us to shape current and future products and services that we deliver.”
Okay, here is some engagement…
Can you tell us why the relevancy of the Yahoo Ads are 90% off target? I exclusively use the YPN, and will most likely continue to do so. But, no matter what I try, the relevancy seems like it still needs a lot of tweaking on the Yahoo side.
April 10th, 2006 at 8:55 am
Looks to be a great idea; there are many questions that are posted everyday on major forums that can hopefully get an official answer through your blog!
Nice to put a face on the folks at YPN!
April 10th, 2006 at 8:58 am
I think having this blog is a great idea! Thanks! You might want to test out how it looks in Mozilla browsers (specifically, Mozilla 1.7.8 for Macintosh users). I cannot read any of your grey font against the teal background without highlighting the text first. It looks okay in Safari…. but I prefer using Mozilla.
April 10th, 2006 at 9:05 am
Wow. I can’t believe you guys are using Wordpress.
April 10th, 2006 at 9:52 am
At last there is a place where I can get in touch with YPN team (I hope so) without being a YPN publisher.
So I would like to use this opportunity to ask something.
I have a website which is doing pretty well with AdSense ($1200+/day) and of course I would like to try it out with YPN to see which ad network would perform better for my site. But I can’t because I’m located outside of US despite the fact that most (90+%) of my website’s visitors (80K uniques daily, 1.2M pageviews daily) are US based.
Why do you limit participation in YPN by publisher’s location and not website’s audience location?
Getting US tax ID (EIN) is not a problem for anybody as it takes around a week to set up a US LLC or Corp and obtain the EIN. Recieving checks to US address is not a problem either (if you do not want to send them abroad).
April 10th, 2006 at 9:58 am
Hey this is great! Thanks for setting this up YPN. I have emailed and spoken to a few of you so finally nice to have faces for everyone.. someday, there will be 4x the number of people on staff so this is a nice time.
April 10th, 2006 at 9:59 am
Congratulations on the blog, Y!PN. I will bookmark the site and check back often for updates.
I received by very first revenue check on Friday, many thanks.
I look forward to a long and mutually rewarding relationship with Yahoo.
Regards,
Matt Keegan
http://www.thearticlewriter.com
April 10th, 2006 at 10:07 am
[…] Das Team hinter dem Yahoo Publisher Network hat jetzt auch ein (englischsprachigen) Blog gestartet: ypnblog.com. (Zur Start des Blogs hat man eigens ein kleines Video produziert um das YPN-Team vorzustellen.) […]
April 10th, 2006 at 10:12 am
I cannot read any of the grey text (95% of all text on page) due to the dark patterned backgound. It is amazing that I even figured out how to register to post this.
April 10th, 2006 at 10:26 am
I had the same problem to log in firefox so i didit again in IE…
IT s very good to have this blog, im sure It will be bery helpful. My first check is on the way:) even when my site have parts still under contruction and constantly update new info but I still learning how to do a better website and better ads.
I wonder if YNP will offer image ads besides text.
April 10th, 2006 at 10:55 am
Me really waiting for time when will be possible use photos ads and with more diferent sizes
I realy need that contents ads for my website
because it is travel related site so would like use more photos
in ads too
http://www.1blueplanet.com
April 10th, 2006 at 12:43 pm
excellent!
very warm and fuzzy stuff!
thanks for allowing a sig file too!
i didnt even mention my human rights activities or several other biz activities I am in! lol i tried to keep it to a minimum!
anyway, the fact that you put this blog out and introduce yourselves and stuff really says a lot about your company.
I have personally found your people very eager and willing to help
and very patient too.
Rock on!
April 10th, 2006 at 12:43 pm
Congratulations on your blog! It has a very cool look to it. It was nice to see all the different YPN team members in the picture and video.
April 10th, 2006 at 12:44 pm
oops! i guess you dont allow the sig files except in the profiles lol
or maybe i did something wrong.
anyway, in this case i wont post any links until i know this is ok with you.
thanks
April 10th, 2006 at 1:15 pm
yea, this is a mess in Firefox…
April 10th, 2006 at 1:30 pm
This is great. I look forward to the growth and the resource that this blog can offer.
Great Job
April 10th, 2006 at 1:32 pm
This is brilliant! Thank you so much for creating a Blog to communicate with all of your publishers! It really is an excellent thing to do!
One thing I think would greatly improve this blog however would be to adjust the appearance of comments. The colors seem alright, but the comments are very tight together making it difficult to tell one from another.
Perhaps a set width (for those of us on 1920×1200 res monitors) and more spacing between comments would make things easier to read?
Thank you again!
April 10th, 2006 at 1:35 pm
Congratulations … blah blah blah.
Relevancy isn’t quite what it needs to be, but the main issue with YPN for us is that the YPN JS code repeats ads. We run 3 separate ads on our pages and all of the JS banners show the same ads in each JS ad slot. It basically just repeats the ads in each slot; aking to showing the same banner on top of each other. Big problem for us and a no go for YPN until you can figure out how to serve unique ads into each ad slot and corresponding ad position.
April 10th, 2006 at 1:46 pm
Suggestions, do a little testing here on Firefox. It’s messed up, and all true webmasters use Firefox. And make an audio version of welcome_video.mpg. I’m on DSL and I gave up loading before it was half way downloaded.
April 10th, 2006 at 1:48 pm
Stopped by on opening day. Subscribed to the feed. Looking forward to the improvements that many of the beta testers have requested. You know like, YPN’s version of “link units”.
April 10th, 2006 at 1:52 pm
Thanks for creating the blog for all the Yahoo Publishers and goodluck fixing errors with the theme, I’m glad to see this blogs using wordpress btw. =)
April 10th, 2006 at 1:56 pm
Let the Canadian in on the beta!
April 10th, 2006 at 2:33 pm
It’s great that Yahoo now has a blog! I must second or third about why the ads are often way off the content? I have tried to stick them everywhere with the same results
April 10th, 2006 at 2:37 pm
Great idea, but I can’t read the blog - gray text on a blue pattern background is nearly invisible. I am using Firefox 1.0.7.
April 10th, 2006 at 3:19 pm
I will follow this blog closely. Good job on providing great tools and resources for the publishers. Thanks for providing several ways to communicate effectively with the Yahoo! Publisher Network Representatives.
April 10th, 2006 at 4:39 pm
Congrats on the launch blog team! I know you’ve worked hard on this and it shows…look at all these comments! I’ll be a regular reader
April 10th, 2006 at 6:25 pm
Excellent idea! Nothing beats Open communication efforts between Yahoo and the publishers via WordPress.
FWIW, display is fine here with FF but not I.E.
Keep up the Good Work.
April 10th, 2006 at 6:43 pm
Awesome! Finally a place to go where I can get my daily dose of “what’s YPN going to do next”
Keith
http://hansworse.freeyellow.com
April 10th, 2006 at 6:49 pm
Good to see a blog for YPN. I’m running Firefox and can read the blog fine, but comments look funny. The font size alternates big/small for each comment.
April 10th, 2006 at 7:02 pm
Sounds good to me.
Im always looking for better ways to publish my Articles.
April 10th, 2006 at 7:40 pm
I have increased my YPN earnings by exponential amounts in the last month. I went from $20 - $30 a day to $200 - $300 all by making one site wide change that is very simple and I have discovered a way to generate good targeted hungry traffic from day one with very little effort. I will be posting an ad soon for my Yahoo Publisher E-book and advanced members course with 1 on 1 step by step instructions guaranteed to bring you into profit in your first week. Email me at texasseoexpert@gmail.com for more info in the meantime or check my site at http://www.niche-guide.com
April 10th, 2006 at 8:26 pm
YPN team, welcome to the world of PR blogging and it’s a bit funny to see that Wordpress was chosen over MovableType (like YSearchBlog uses) for this project.
Being a die hard WP user I’m pretty sure as to the reasons why, but would like to hear them from your crew.
Why Wordpress?
April 10th, 2006 at 8:29 pm
What exactly is the YPN team role of the Sock Monkey?
April 10th, 2006 at 10:43 pm
Congratulations!!!
I also interesting in YPN team role jf the sock monkey?
April 11th, 2006 at 2:27 am
Congratulations.
Please start the YPN for international publishers also.
April 11th, 2006 at 5:58 am
Please make YPN available for international publishers also, even if you’d want to still only target the US market - many international publishers do exactly that, targeting the US market that is - don’t equate location of publisher with target market.
April 11th, 2006 at 6:40 am
Nice blog, and some familiar faces in that photo! Now…if this blog just looked ok in Firefox I’d be happier.
April 11th, 2006 at 7:01 am
It is great to hear that Yahoo joing the Blog Family. Yes..this is sure a great tips and guide blog by Yahoo. By the way, anyone notice the doll on the photo center.. the funny doll? is it part of Yahoo! Publisher too?
April 11th, 2006 at 7:18 am
[…] See the different ? If you don’t believe the photo above, or if you think this might be a touch-up using Adobe, then check out here : Yahoo Blog […]
April 11th, 2006 at 7:52 am
This is a great leap forward for Yahoo again. They are again setting the bar ever higher for the rest of the industry. Others attempt to communicate, but Yahoo succeeds in it. Great Job YPN, again.
April 11th, 2006 at 8:51 am
We demo’d YPN when it first came out, for about 2 months. We did about 2K in ads during that time, but the CTR, eCPM and ad relevancy just wasn’t enough to match Google.
We’d be more than happy to move our 125 sites (and 8M impressions) to YPN, we just don’t see the quality there yet.
So, yeah, looking forward to this blog for completely selfish reasons. Great job guys. Also interesting to see you using the Y!Hosting platform, which is something we considered but ultimately passed on.
April 11th, 2006 at 1:21 pm
Just one question (a BIG one): when will YPN be available for UK owned sites? We are UK based, own 2 sites which focus on US topics, and we can’t join. What a mess.
Do you have a date for this?
Morpheus
BTW: The colour scheme on this blog - the text is almost unreasonable.
April 11th, 2006 at 2:13 pm
Nice to have place to communicate. And nice to have some plaeasant competition for the G place.
Heath
BTW: Grey and orange is a little stressful on my tired computer eyes.
April 11th, 2006 at 4:21 pm
All I have to say is … YahoOOoooooOOooooooOOoooOoOooo!
April 11th, 2006 at 7:32 pm
I’ve been very impressed with the technical help that I have received as a publisher. Very prompt very courteous service. Great job everyone!
April 12th, 2006 at 10:27 am
Nice to have this blog to share ideas with you and other publishers. I am a happy YPN user and I’ve blogged a little about YPN and Adsense and what I think you could do to improve the program. Take a read at http://www.indospectrum.com/blog
April 14th, 2006 at 5:00 pm
Perhaps this will spur someone to action. I think the service is a POS. As much I continue to try it, I quickly remove my ads when my family-friendly website gets hit with pornographic websites, men modeling bikini underwear and so on. Worse, as many times as I have complained to YPN, I have yet to receive a response to the way YPN is serving ads. Indeed, even after initiating a phone call, and being promised that a response would be forthcoming, none ever came. I would gladly drop Google in a googa-second if this thing worked. But at the moment, with no communication, the risk is too great for our site. Perhaps someone in the media can pick this up and get some answers from the folks at YPN.
April 14th, 2006 at 7:53 pm
So far so good is all I have to say about YPN.
Since joining and implementing the codes to some of my sites, I have been very happy with the service, and especially, the revenue it produced for me. Now, if you would put more effort into upgrading the Yahoo, Search Marketing System to make it more user friendly and drop the minimum bid to 5 cents, I would definitely put my money into using it.
I am currently using mainly Google Adwords and some AdCenter to gain traffic to all my sites because it is, IMO, very user friendly as well as affordable.
Here’s to continued success for YPN.
April 16th, 2006 at 7:18 pm
It looks nice but this subdued grey font is HARD TO READ!
April 17th, 2006 at 8:14 am
When will you open this up to the public??? It’s taking forever. I dumped all my Google Adsense stuff off of my site (http://www.SoleProprietorMagazine.com) in hopes that would put me over the edge to get picked up for the beta test, but to no avail…
Please please please open this up…I’m ready to go!!!
April 17th, 2006 at 8:15 am
what happened to my post?
April 17th, 2006 at 8:20 am
I want to serve ads to my site: http://www.SoleProprietorMagazine.com
GO PUBLIC ALREADY!
April 22nd, 2006 at 4:57 pm
The blog looks great!
I love the flexibility YPN provides with regard to ad targeting. I’d love to be able to filter ads by keyword groups Vs using just domain names. The site I run is a family safe web directory and some of the ads are questionable, and shouldn’t be on a family safe site.
April 23rd, 2006 at 6:27 pm
http://www.geocity.org/img/ypnbloghistory1.JPG interesting that Yahoo used the domain that I used to own
March 6th, 2007 at 8:02 am
[…] I try to avoid writing about work on this site but I’m pretty excited about this…Yesterday, my group at Yahoo! (the Yahoo! Publisher Network) launched our blog at YPNBlog.com. The introductory article by Will acts as a manifesto of sorts, proclaiming why we are here and what we hope to achieve. And it is pretty exciting stuff — something I’m really proud to be a part of. […]
April 17th, 2007 at 9:24 am
[…] Our first posts on the Yahoo! Publisher Network Blog went up on April 10, 2006. Wow. It’s been a heck of a year, and then some. […]
September 14th, 2007 at 4:19 am
[…] Yahoo! Publisher Network » Blog Archive » A Resource for Publishers, by Publishers hoo! Publisher Network Home Blog Home Archives About the Blog « Publish! Publisher Spotlight » A Resource for Publishers, by Publishers April 10, 2006 3:52 AM Welcome! Since its inception, the Web has grown from a few hundred academic sites […]
September 20th, 2007 at 4:00 am
[…] Yahoo! Publisher Network » Blog Archive » A Resource for Publishers, by Publishers hoo! Publisher Network Home Blog Home Archives About the Blog « Publish! Publisher Spotlight » A Resource for Publishers, by Publishers April 10, 2006 3:52 AM Welcome! Since its inception, the Web has grown from a few hundred academic sites […]