What the blog will cover

We know that for the Yahoo! Publisher Network to be successful, publishers need to be successful, too. So we started the Yahoo! Publisher Network blog to:

• Give publishers – you folks – a voice in the evolution of the Yahoo! Publisher Network and its products.
• Build a place where you can come and learn about the latest updates and enhancements to the Network
• Showcase your work and your contributions to making Yahoo! Publisher Network what is today – and to what it will become tomorrow
• Provide a community space where you can learn from other publishers how to be a better one yourself

But whether you’re a signed-up publisher in the beta program or a publisher not yet a part of the Network, we think you’ll benefit from hearing about the latest news, trends and topics of conversation in the web publishing field.

While our format is typically blog-like – central posts on topics of the day in reverse chronological order, comments, trackbacks, tags, and the rest – we have also added some pretty cool features. You’ll notice, for example, our Publisher Spotlight feature. Each week we’ll choose a publisher who is doing something groovy or out of the ordinary and link to his or her site. Do you know a publisher who fits that description? Maybe it’s you. Send us your nominations.

In addition, we’ll be posting interviews and profiles of successful publishers so you can learn from their experience and find out about best practices, top tips and tricks of the trade you can use. We’ll also feature guest columns by noted publishers, industry leaders, thinkers and futurists designed to help you see ahead to where the Web – and your market – is going.

Each week we’ll be pointing to, tagging, and commenting on the most poignant industry news, conversations on the boards, as well as talking about the latest plug-ins, ad-ons and hacks to keep you up to date and your site up to par. 

In short, this blog is designed to help you get the most out of publishing – and out of your relationship with Yahoo! and Yahoo! Publisher Network – as well us to help us build better products. We hope you enjoy the blog and find it useful. We think you will.

Michael Mattis, Yahoo! Publisher Network Blog Editor